Empire State Building Goes Red to Honor Hispanics [Sort of]

See the red? It's a Telemundo thing!
See the red? It’s a Telemundo thing!

If you still don’t believe me when I say Spanish-speakers rule New York, you might want to keep an eye on the Empire State building this coming Sunday, April 26, when it is set to go totally red in celebration of Telemundo 47 New York’s 50 year anniversary. Yes, and it’s not a joke, my friends.

Per a press release quoting the great Cristina Schwarz (a personal friend, mind you)…

“On the evening of Sunday, April 26, viewers from all across the New York Tri-State area will be able to look up to the beacon of our skyline as it beams in red, in honor of our station’s past and the promise of our future as we reaffirm our commitment to be the first informers our communities demand and deserve.”

I don’t know you, but as a proud Hispanic, I’ll be anxiously waiting for the red lights to go up and then tune in my TV set to … Mad Men.*

*It’s nothing against Telemundo, really. I just need to know what’s going to happen with Don Draper’s sombrero,

What’s this Blogger Supposed to Do without Don Francisco?

October, 2012. Queens, New York
October, 2012. Queens, New York

What???!!!

After 53 years on the air, Univision today confirmed that Sábado Gigante, that weekly extravaganza featuring humor, music, contests and many, many scantily-clad Latinas will end its current cycle on Sept. 19, 2015, to coincide with the end of the 2014-2015 broadcast television season.

You know what this means right? This means no more Miss Colita or Miss Mamacita beauty pageants (i.e. no more fun for this blogger.)

Sniff, sniff

In all seriousness, he’s going to be missed, para bien o para mal. I also wrote this for when he was awarded to  Lifetime EMMY achievement.

‘Parents Latina:’ Because Hispanic Millennial Moms are Unlike Regular Latina Moms

ParentsLatinaMeredith Co. has launched Parents Latina, a quarterly English-language magazine targeting “Hispanic Millennial Moms,” a group that apparently requires its own parenting tips –and one that doesn’t care less if the words Parents and Latina don’t really go well together in a sentence.

But I digress.

Meredith Co. already has Ser Padres, a Spanish-language magazine targeting, ahem, Spanish-speaking parents, and Parents magazine, an English-language magazine targeting English-speaking, non-Hispanic parents. But apparently none of these was good enough for needy, self-serving Hispanic Millennial Moms, who just like all other millennials, just have-to-have-their-own-thing.

And what particular advice does Parents Latina offer to Hispanic millennial moms? I have no idea, but I’m guessing it will include some useful tips & advice, including:

  • How to take a selfie without losing your child in the process
  • Instagram your breast-feeding process and wow your friends!
  • 125 Reasons why your bundle of joy is more important than you
  • How to ‘Periscope’ while pushing a stroller through a crowded mall

I don’t know, but once I get my hands on one of these I’ll keep you guys posted.

Latina Bloggers Now Come with a Dose of Tabasco Sauce

 The SuperLatina host and her company, AGANARmedia, attended Hispanicize hand in hand with Tabasco.
Per this poster, SuperLatina host has been appointed Official Correspondent of Tabasco sauce — for some reason.

OK, shame on me, but given the fact they will never invite me again, my very busy schedule, this year I was not able to attend Hispanicize, that smoochfest between Mommy Bloggers and their Corporate Sugar Daddys I once had the fortune to witness.

However, thanks to the power of Internet — and online press releases — I was able to follow closely the details of the 2015 edition of Hispanicize, including a very important piece of news: Gaby Natale, the blogger aka SuperLatina was at hand to “spice up” the Latinovator Award event with “a good dose of Tabasco sauce.” Why?

Per the aforementioned press release:

Hispanicize is like the Latino South by Southwest. If it’s happening, Hispanicize is where you’ll find it. That makes it a perfect fit for Tabasco, a very unique company that blends the traditionalism of a 147-year-old company with a cutting-edge sense of branding

I’ll do my best to try to attend next year, if only to see how far “my spicy background” can get me.

I’ll keep y’all posted, but Shhhhh…. Don’t tell anyone!

Here is a $12.99 Plastic Taco Truck Taco Holder

Because make believe 'tacos' must be held, somehow
Because make believe ‘tacos’ must be held, somehow

If you are one of those people who insist on eating hard-shell “tortillas” stuffed with a suspicious melange of sour cream, olives, cheddar cheese and lettuce, you might as well be interested in the $12.99 Taco Truck Taco Holder, a plastic contraption that will help you “cradle” one of those… things.

It’s only $12.99, so how can you go wrong?

Macy’s Spring Collection: You, Too, Can Look like a Short, Dark-Skinned Mariachi

Macys It’s always good to see marketers learn from their past mistakes. Remember the Brown is the New White t-shirt from Macy’s?

Well, no more of that. Instead of launching ethnically-relevant products to please Latino shoppers, Macy’s seems to have changed course and it’s now using tall, unmistakably non-Hispanic blonds to pitch a … are you ready?… “mariachi-style” suit. According to Macy’s own blog, the new collection doesn’t stop there. It promises tons of other Mexican-themed things, including –what else?– plenty of sombreros.

Do I smell sombreros?
Did anybody say ‘sombreros?’

I don’t know you, but I feel like living la vida loca lived by these nice ladies up here, so don’t judge me if the first thing I do when I go back to New York is rush to 34th Street & Broadway. Who doesn’t want to look that fabulous?

¡Ajúa!

Hat tip: gbujanda 

Stay Tuned for this Blog’s Coverage of MWC15 in Barcelona

Barcelona, here I come!
Barcelona, here I come!

Barcelona might not be the place to go for a taco lover like myself, but I will do my best to bring you this — and other equally delicious — gadgets and technology trends during this year’s Mobile World Congress in Barcelona.

Follow me on Twitter for your daily fix of Jamón – and tapas- inspired tech or, for a “slightly” more professional (albeit less funny coverage) follow me and my colleagues at CNET.com/ES [en español.]

‘Bean Bang Theory’ Concludes: It’s Colombia not Columbia

At least it acknowledges it's Colombia, not Columbia
At least it acknowledges it’s Colombia, not Columbia

I have no idea how much money the Colombian government has put into its latest coffee campaign, but their creatives could use a little help. Besides the name of the campaign, which is supposed to be a pun (Bean Bag –Not Big Ban–  Theory, get it?) there’s nothing much more here, except a long video, featuring a gringo showing us around Colombia.

The only positive thing I can say about the Bean Bang Theory is that it makes it clear what I’ve been saying all these years: It’s Colombia, Not Columbia.

Michelle Obama Does ‘Sábado Gigante;’ Alas, not for ‘Miss Colita’ Pageant

FlotusDonFrancisco

You might dismiss Don Francisco as your abuela television icon, but his star power seems to be at its highest (and his energy certainly surpasses that of the “other aged Cuban“). Proof of this is tomorrow’s show, which will feature none other than Michelle Obama herself.

Alas, the U.S. First Lady will be discussing post-secondary education and the financial support available to students who complete the FAFSA, among other ‘unexciting’ things.

Per a Univision press release:

Appearing as part of her Reach Higher initiative, the First Lady will share her own story of pursuing and financing her higher education, and will join Secretary Duncan in encouraging Hispanic students to apply for the financial aid available to them.

Is it too much to ask Don Francisco to have FLOTUS engage in some of Sábado Gigante’s more fun stuff like the Miss Colita Pageant or at least the Mamacita one?

Univision, please? I promise to watch and keep my sarcastic comments to myself –or not.

Are you Ready for Some Latino-Inspired Online Shopping?

Screen Shot 2015-02-18 at 8.01.01 PMAwwww, the Internet is full of wonderful things, isn’t it?

Take the growing crop of Latino-inspired products you can now buy online, promising you to hold onto our Hispanicness by acquiring accessories, clothing, nutrition supplements and –yes– hats, all inspired by Latinos or Hispanic people like -ahem, ahem- you and me.

One of such sites is Hispanic.com, which I only discovered today (apologies) and which peddles all kinds of awesome stuff, including a Latino-inspired wallet, a culturally-relevant stuffed armadillo or — better — a Que pasa vato [SIC] baby bib hereby featured on an adorable, albeti non-Latino-looking toddler.

Mama Ines is being pitched as the Cuban Aunt Jemima
Mama Ines is being pitched as the Cuban Aunt Jemima

However, if generic “Hispanic stuff” is not for you because you happen to belong to a special type of Hispanic (i.e. you are Cuban), we have something awesome just for you: The Cuban Food Market, where you can find some jewels from the island-to-become-Miami-in-no-time®, including a Le Cuban Salt & Pepper shaker or the Mama Ines [SIC] fridge magnet (below).

All I can say is one Very Latino Thing: ¡Ay, Dios mío!