I have no idea how much money the Colombian government has put into its latest coffee campaign, but their creatives could use a little help. Besides the name of the campaign, which is supposed to be a pun (Bean Bag –Not Big Ban– Theory, get it?) there’s nothing much more here, except a long video, featuring a gringo showing us around Colombia.
The only positive thing I can say about the Bean Bang Theory is that it makes it clear what I’ve been saying all these years: It’s Colombia, Not Columbia.
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