Category: Marketing & Advertising

A Latina Has been Named the World’s Most Beautiful Woman. [And No, it’s Not Me]

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This is getting annoying: Not content with snubbing me for its 15 Most Influential Hispanics edition, Time Inc.-owned People magazine this year failed to consider this blogger among the candidates to the title of the Most Beautiful Woman in the Whole Wide World, picking instead ubiquitous Jennifer Lopez, which really, is like… Are you guys serious?!! I bet it’s just because she climbs pyramids in high-heels and all.

But that is OK. I still have my hopes high for the upcoming announcement of People en Español’s 50 Most Beautiful Hispanics, for which I might have a better shot. After all, I am Hispanic. I speak español.

Besides -unlike JLo- and I wouldn’t be caught dead wearing THIS

NBC Shows its True Multicultural Colors –and Spices

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Remember my mun2 goody-bag full of hot salsas?

Not to be outdone, mun2 parent NBC Universal this morning showed its true multicultural colors by giving attendees to the launch of “Hispanics at NBCU” division a Mobile Food set, including 16 organic herbs + spices, plus wasabi, soy sauce and –what else?– a miniature Tabasco sauce.

Multiculturalism is so spicy and delicious!

You, Too, Can Smuggle Your Own Immigrants!

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Move over, cucaracha-stomping Mariachi: The new onda app right now is Smuggle Truck, an iPhone and iPad app that allows you to drive a truck full of immigrants through the dessert and try not to have them tossed out in the process.

Smuggle Truck: Operation Immigration, developed by Owlchemy Labs in Boston, is set for release this month but it’s already raising the ire of immigration advocates who think the game trivializes the seriousness of the crossings.

Really? I thought it was a major attempt by some app-developer coyote to show gringos that their job is no walk in the park!

At Last! A Call Against ‘José Luis Sin Censura’

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I have been writing about Liberman’s Spanish-language programming for quite some time now, and was always appalled at the lack of response by mainstream media about the offensive nature of some of their programming.

Things might change soon.

Today the National Hispanic Media Coalition (NHMC) and the Gay & Lesbian Alliance Against Defamation (GLAAD) filed a joint complaint with the FCC against Liberman Broadcasting, Inc. and KRCA, a broadcast television station serving the Los Angeles area. The complaint is in response to a string of broadcasts of the Spanish-language television talk show José Luis Sin Censura, which contains indecent, profane, and obscene material, offensive language, nudity, and on-air verbal and physical attacks against women as well as lesbian, gay, bisexual and transgender (LGBT) people.

Watch for yourself (if you can stomach it, that is.)

More footage here

How to Use Your iPhone to Act Like a ‘Real’ Mexican

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It is truly remarkable what you can do with your iPhone these days.

In addition to checking in cool restaurants, listen to world radio and kill stupid piggies with flying angry birds, you can now pretend to be a “real mariachi” (whatever that means) and stomp cucarachas while a lovely song -which else? La Cucaracha– plays in the background.

Mariachi Hero is for real and it costs 1.99 on iTunes.

What Took Them so Long? Ubisoft Preps Summer Launch of ‘Call of Juárez: The Cartel’

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What do you do upon learning that more than 6,000 people have died in drug-related violence en Ciudad Juárez in only one year?

If you are MAC-Rodarte, you launch a line up of make-up. And if you are a U.S.-based videogame developer you launch a game.

That is exactly what Ubisoft Entertainment will be doing this summer, when it is set to release Call of Juarez: The Cartel, an “exciting” adventure that engages users to:

“Embark on a bloody road trip from Los Angeles to Juárez, Mexico […] immersing yourself in a gritty plot with interesting characters and a wide variety of game play options.”

Yeah, that sounds like fun… morons!

The ‘NY Times’ Discovers Latinas ‘Pechonalidad’

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Better late than never.

The New York Times today informs the world about one little secret many of us have known for, like, centuries: That Latinas equate big breasts with a strong personality. As a 27-year-old Dominican patient of a plastic surgeon in Washington Heights told the newspaper:

“My personality doesn’t go with small breasts,” she added. Using the words “pecho” and “personalidad” — Spanish for “breast” and “personality” — she coined a term that could serve as Dr. Yager’s motto: “Now, I’m a person with a lot of ‘pechonalidad!’ ”

This blogger thinks the story is sublime, and should be considered for this year’s Pulitzer Prize awards, except the Times makes one important mistake:

“[…]Immigrants can locate surgeons able to recreate the cleavage of Thalía, the Mexican singer.”

Thalia???!! You gotta be kidding me. If this blogger were to go for a “Latin cleavage,” there’s no way I’d go for the Thalia type. I would plunk down my entire savings -and 401K- accounts to get the Sofía Vergara-look, or at the very least, the Bárbara Bermudo one. Of course, I would have to say good-bye to Sunday mass.

Source: Plastic Surgery Among Ethnic Groups Mirrors Beauty Ideals – NYTimes.com.

Greg Creed Stands by His ‘Beef’…Even in Spanish

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Taco Bell’s president Greg Creed did not want to miss the opportunity to include U.S. Hispanics in his staunch defense of his restaurant’s “beef.” But instead of embarrassing himself pretending to speak Spanish like some people we know, he took the safe road of subtitles.

Watch him stand by his “beef,” which contains a delicious mixture of beef, water (to keep it “moist and juicy,) seasoning, salt, chilli, pepper, onion, powder, oats, lecithin, sugar, spices, Maltodextrin, autolyzed yeast extract, citric acid, caramel color, Silicone dioxide, yeast, salt, sodium phosphates and modified corn starch. Yeah, just like the one your abuela prepares at home.

Maltodextring AND silicone dioxide???!!!  That’s gotta be good!

Are you Latin or Latin Looking? Pepsi Needs You!

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Attention Latin and Latin looking [sic] people! Pepsi is looking for you, and giving you a chance to make some extra dinerito. Apparently, all you have to do is watch Raising Victor Vargas, and look like an everyday, regular Hispanic, but attractive. Piece of cake!

Here is the original casting call, sent out to this blogger by a loyal -anonymous- reader and via casting company Impossible Casting. Enjoy!

From: Impossible Casting <info@impossiblecasting.com>
Sent: Fri, January 21, 2011 6:52:43 PM
Subject: – Impossible Casting – PEPSI PRINT

NY LATINS NEEDED FOR PEPSI PRINT

TYPE: PRINT
CLIENT: PEPSI
SHOOT LOCATION: NYC
RATE: $900 FLAT FEE
USAGE: Unlimited unrestricted all media except for broadcast, for unlimited time worldwide
SHOOT DATES: February 19, 20 and 21.

DESCRIPTION: Real People Feel and Vibe! A range in Hispanics represented from, Mexican American to Puerto Rican to Dominican…etc. Authenticity is very important. Attractive and approachable but not too beautiful. Should not look like actors. Should look like everyday,
regular people but attractive. Interesting faces, but not too character-y.

LATIN OR LATIN LOOKING

ROLE ONE:  MALE 18-19 LATIN (URBAN VIBE SEE RAISING VICTOR VARGAS)
ROLE TWO: FEMALE 18-19 LATIN  (URBAN VIBE SEE RAISING VICTOR VARGAS)

ROLE THREE:  MALE 25-27 LATIN
ROLE FOUR: FEMALE 25-27 LATIN

ROLE FIVE:  MALE 30-50 LATIN
ROLE SIX: FEMALE 30-50 LATIN

TO SUBMIT: EMAIL PICTURES AND CONTACT INFO TO: SOFTDRINK@IMPOSSIBLECASTING.COM

This blogger was very tempted to apply, but then again my friends tell me I look a bit too “character’y” so I guess I’ll have to pass. What a bummer.

Philly Union Not Happy at Prospect of Wearing ‘This’

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And speaking of popular clothing, The Philadelphia Union, a MLS team, is undergoing its own T-shirt drama: Thanks to a multimillion dollar sponsorship by Mexican food giant Grupo Bimbo, the team’s players are going to have to run around wearing the company’s logo or -as many are already calling it, the “offending moniker” BIMBO.

The season hasn’t even started, but some fans are speaking up about the whole thing. At least one fan has said she would not attend games with her kids until the misogynistic slur was removed from the team players chests.

“Misogynistic”? Wait ’till she gets her hands on a Negrito Bimbo. I’m sure she will throw a fit.

Watch below to see Philly Union’s CEO talk about Bimbo and the sacred ground that is the team’s jersey:

Want to Target Hispanic Tax Payers? Just Show Them a Good Set of ‘Nalgas’

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In a world of constant bombarding of advertising messages, how do you get the attention of the Hispanic tax payer? Well, just show them some nalgas, say Pronto Insurance, which is releasing two :30 TV and radio spots in English and Spanish titled “Nalgas” (rear-ends) “to capture market share during tax season.”

The Spanish-language spots, crafted by Machete, are airing on Univision, Telemundo, and Televisa.

Nothing much to add here, just read the press release here and enjoy yourself. As for me, I’m on my way to call a Pronto representative to get me a good rear-end hopefully by April 15.