Category: Marketing & Advertising

Are you Latin or Latin Looking? Pepsi Needs You!

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Attention Latin and Latin looking [sic] people! Pepsi is looking for you, and giving you a chance to make some extra dinerito. Apparently, all you have to do is watch Raising Victor Vargas, and look like an everyday, regular Hispanic, but attractive. Piece of cake!

Here is the original casting call, sent out to this blogger by a loyal -anonymous- reader and via casting company Impossible Casting. Enjoy!

From: Impossible Casting <info@impossiblecasting.com>
Sent: Fri, January 21, 2011 6:52:43 PM
Subject: – Impossible Casting – PEPSI PRINT

NY LATINS NEEDED FOR PEPSI PRINT

TYPE: PRINT
CLIENT: PEPSI
SHOOT LOCATION: NYC
RATE: $900 FLAT FEE
USAGE: Unlimited unrestricted all media except for broadcast, for unlimited time worldwide
SHOOT DATES: February 19, 20 and 21.

DESCRIPTION: Real People Feel and Vibe! A range in Hispanics represented from, Mexican American to Puerto Rican to Dominican…etc. Authenticity is very important. Attractive and approachable but not too beautiful. Should not look like actors. Should look like everyday,
regular people but attractive. Interesting faces, but not too character-y.

LATIN OR LATIN LOOKING

ROLE ONE:  MALE 18-19 LATIN (URBAN VIBE SEE RAISING VICTOR VARGAS)
ROLE TWO: FEMALE 18-19 LATIN  (URBAN VIBE SEE RAISING VICTOR VARGAS)

ROLE THREE:  MALE 25-27 LATIN
ROLE FOUR: FEMALE 25-27 LATIN

ROLE FIVE:  MALE 30-50 LATIN
ROLE SIX: FEMALE 30-50 LATIN

TO SUBMIT: EMAIL PICTURES AND CONTACT INFO TO: SOFTDRINK@IMPOSSIBLECASTING.COM

This blogger was very tempted to apply, but then again my friends tell me I look a bit too “character’y” so I guess I’ll have to pass. What a bummer.

Philly Union Not Happy at Prospect of Wearing ‘This’

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And speaking of popular clothing, The Philadelphia Union, a MLS team, is undergoing its own T-shirt drama: Thanks to a multimillion dollar sponsorship by Mexican food giant Grupo Bimbo, the team’s players are going to have to run around wearing the company’s logo or -as many are already calling it, the “offending moniker” BIMBO.

The season hasn’t even started, but some fans are speaking up about the whole thing. At least one fan has said she would not attend games with her kids until the misogynistic slur was removed from the team players chests.

“Misogynistic”? Wait ’till she gets her hands on a Negrito Bimbo. I’m sure she will throw a fit.

Watch below to see Philly Union’s CEO talk about Bimbo and the sacred ground that is the team’s jersey:

Want to Target Hispanic Tax Payers? Just Show Them a Good Set of ‘Nalgas’

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In a world of constant bombarding of advertising messages, how do you get the attention of the Hispanic tax payer? Well, just show them some nalgas, say Pronto Insurance, which is releasing two :30 TV and radio spots in English and Spanish titled “Nalgas” (rear-ends) “to capture market share during tax season.”

The Spanish-language spots, crafted by Machete, are airing on Univision, Telemundo, and Televisa.

Nothing much to add here, just read the press release here and enjoy yourself. As for me, I’m on my way to call a Pronto representative to get me a good rear-end hopefully by April 15.

¿Dónde Están los Otros Camrys? Toyota’s Hispanic Advertising Shop Has the Answer

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Have you ever heard Toyota’s claim that “Since 2004, ninety percent of all Toyota Camry’s are still on the road?” If so…What on Earth happened to the other 10 percent?

Conill, Toyota’s Hispanic Advertising Agency of Record seems to have the answer. Just watch.

Vodpod videos no longer available.

Promise, posted with vodpod
Hat tip: Adictivo Magazine

JLo Likes to be Spokeswoman for L’Oréal Paris ‘Cause Products Are Affordable and All

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L’Oréal Paris on Dec. 3 announced it has tapped JLo as global ambassador for the brand, mostly because she is, like, super popular and all, but also because the Bronx diva is a confessed fan of the beauty brand. According to an “inspiring” press release sent out this week to the media, JLo loves the new gig because:

“Having used L’Oréal Paris products most of my life, I’m excited to work with a brand that consistently offers a wide range of superior products that are attainable for women everywhere.”

And the key here is the word “attainable”… Last time we checked, JLo was peddling $1,600 Gucci sweaters for toddlers.

Perhaps this time we will actually be able to try out something the diva really really likes. Or not.

Kahlúa Makes Spanish ‘Intreeeging’ and Delicioso

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Kahlúa has a hilarious new campaign out featuring veracruzana Ana de la Reguera, informing gringos about several important truths, including the fact that “Here in Veracruz we speak Spanish mostly because it’s the language that we speak.” LOL.

Watch Ana do her thing and enjoy a nice campaign that -for once- takes a tired stereotype to a funny and truly enjoyable end.

The campaign, now under way, is the first from a new Kahlúa creative agency, TBWA/Chiat/Day.

Mexican Entertainment Takes Over the ‘Big Apple’

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Not content with scaring the bejesus out of white families around the nation’s freeways, the Mexicans are now taking over the heart of the Big Apple: Times Square.

Open 7 days a week, the Mexican Bar -and its scantily clad señoritas– is waiting for you to celebrate its gran “inaguración,” which is kind of like an “inauguración” but way, way better.

So what are YOU waiting for? Come have some real Latin fun! This joint is 100% mMexicano [sic].

Fox News Latino Launches Today, Featuring ‘Caliente’ News and Fiery Font Logo

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I always knew the folks over at Fox News Latino would raise the information bar, by bringing us news items that truly appeal to U.S. Hispanics. Take Doctor Manny Alvarez, one of this blogger’s favorite authors and the one who brought you The Hot Latin Diet: The Fast Track Plan to a Bombshell Body.

Alas, after all these years not reading his books, I have not yet managed to get my “bombshell body,” but now that I have Fox News Latino to pave the way, I’m willing to give it another shot.

Oh… but wait. I gotta have breakfast!

Finish Your Week-long Bicentennial Bash With Some Good Ol’ Mexican-Themed Videogame

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Cueca Hero is not doing it for you? How about some Mexican-packed action?

In this stereotype-ladden video game -brilliantly named Chili con Carnage, Mexican mariachi music plays in the background while a ‘malo muchacho’ (sic) beats the crap out of his enemies, shooting everyone on his path and terrifying the local chickens while he is at it.

Ay, caramba!

Mexico Is so Independent, Even Its Coke Bottles Feature Native-Looking Women and Colorful Stuff

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Oh dear. I wish I could say this is just a bad Internet joke but, well, it isn’t.

Starting this weekend, you will start to see a lot of marketing crap stuff around Mexico’s Independence Bicentennial, including the Coca-Cola Special Bicentennial Edition, consisting of 31 collectible bottles representing each one of Mexico’s 31 states. Because, how else to celebrate our country’s independence than with a good, refreshing ol’ coca?

Como dijo Don Porfirio: Poor Mexico… So far from God, and so close to the United States!

Marketing Health Care En Español: Right Mix of Tripe Stew, Vegetables and Exclamation Points

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Forget everything you know about Hispanic marketing. New York-based Calvary Hospital knows that offering a first rate -and world renowned- health care is not enough: One must never forget to offer patients a hearty concoction made up of soaked tripe and vegetables.

Per Connie DeJesus’ testimony: “Calvary Hospital restored my husband’s spirit with a world renowned care. And a mondongo soup!”

El Diario La Prensa 09/08/2010

Shakira Launches Own Fragrance… Sadly Not Called “Waka-La”

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Shakira (aka Legally Blond Part III) has finally launched her own fragrance, which according to her very tacky self is a “fresh, elegant and suave aroma, whose main ingredients are jasmine, vanilla and sandalwood.”

The concoction goes by the name of “S by Shakira,” which I think is, like, booooring! Had the Colombian asked this blogger for advice, I would have suggested Waka-La (or -if looking to attract the Mexican market- she could also go for Guácala.)

Finally! Food Makers Understand the Importance of Marketing Columbian Stuff

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It was just a matter of time before food makers jumped on the Columbia-trend-wagon.

See? First the Washington Post wrote a story about Columbia’s Free Trade Agreement and then CBS called Shakira the ‘Columbian Carrie Bradshaw.’ And now, Nuestro Queso, LLC, a small outlet in Hackensack, N.J. which cannot even spell its own name on the company’s URL, is peddling Queso Fresco Columbiano.

Wait! If it’s fresh and Columbian, shouldn’t we call it Queso Freshman instead?

[and don’t get me started on “El Pueblano” but that’s another story…]