Here’s how ImpreMedia-owned El Diario La Prensa chose to show its endorsement of Sen. Barack Obama. A front page editorial on today’s paper calls for change in the face of the nation’s near-collapse.
Category: Marketing & Advertising
McCain Thinks Obama is ‘Very Riesgoso’
McCain has just launched a new TV ad in Spanish calling Obama and his friends as very “risky” (un riesgo) for the nation’s small business owners.
I don’t know you guys, but judging from the picture above, I wouldn’t be so sure as to who is the riskiest loco around.
Gringo Food [and Traditions] Can Be Fatal
In an effort to replicate one of America’s most stupid popular eating challenges, a company in Mexicali, Baja California, offered to give away $5,000 pesos ($450) to the person who could eat as many hamburgers possible in 10 minutes.
One of them didn’t make it. According to La Jornada, 37-year-old Samuel Gallego Sánchez died of asphyxia in front of his family while stuffing himself with hamburgers, a contest organized by local eatery Las Calotonas.
Why the obsession with disgusting food challenges? How about how many books can you read in one month? how many hours can you go without using the net? How many companies can we fine for encouraging people to be fat? Anyone?
Does this Look Like an Islamic Extremist to you?
In the latest sign of people’s paranoia (and the fact that some of us just have nothing better to do) a group of enraged New York moms is demanding Fisher Price to pull this doll from the stores’ shelves. Why? Because she is calling the world to convert to Islam!!
Mmmmm, I wonder if they’re going to try to blame the Obamas for this one, too.
Click on the following video and judge it yourself.
‘Marketing y Medios’ is Dead. Again
Continuing a tradition of dumping Hispanic media and marketing coverage down the toilet around Hispanic Heritage Month, Nielsen Media has decided to throw the towel on Marketing & Medios, the online/Special Report hybrid it created upon folding the magazine I founded in July 2004.
The company has not yet made any announcement (and I doubt it will) but its Web site remained suspiciously abandoned for a week or so now. Insiders tell me that the company has eliminated Della delafuente’s position, and that Hispanic media and marketing will be covered on a freelance basis. Whatever.
I am -of course- pissed saddened by all this. It is as if my child was taken hostage, tortured, mutilated, burn and finally thrown to the wolves instead of just killing it already and be done with. As my favorite comedian, Jerry Seinfeld, would say: “You should just do it like a Band-Aid. One motion! Right off!” The company was never committed to covering the Hispanic market with cojones as we naively tried to do. Anyhow, I just hope this time will be for real. Quite frankly I don’t think I have the guts to see this thing die ad Eternum.
Marketing y Medios Requiescat in pace.
Move Over Obama, Here’s Change We Can all Use
And it is no joke, my friends. Mr. Michael Pinga is running for the State Senate District 9, and he even has a Web page for you to go and check it out.
But wait! There is even a whole Pinga family, complete with Mrs. Pinga, two Pinga daughters and the family pet (let me guess: is the poodle’s name Dick?)
This Lady Wants your [Foreign] Tongue
There is politically correct advertising, and then there is Vicky Form.
In this print ad -found in Vanidades magazine- the lingerie line introduces us to Erika Maldonado, a seemingly normal (and hopefully professional) translator with a knack for foreign lenguas (tongues.)
Judging from what she is [barely] wearing, one can only assume the lenguas she claims to love are not exactly native tongues nor mother tongues, but just tongues. Then again, we see the Spanish, French and Italian flags falling mysteriously from the sky.
(I did a lousy job cutting this ad, but I swear Erika is clutching a French dictionary in her right hand.)
Oh, la, lá!
Yahoo, Google Catch Patriotic Fever
As you may imagine, I’m way too hungover tired to write anything on this slow, cloudy Sixteen of September in Mexico, so I’d better leave you with these cute banners, which are actually more fun to watch while under the influence.
Meanwhile in Hispanic Marketing Land…
Patrick Bertoletti, an American competitive eater from Chicago, consumed 127 jalapeños in eight minutes.
The stunt was part of La Costeña’s annual Feel the Heat Jalapeño Eating Championship Challenge to commemorate Mexican Independence Day.
Because, you know, that’s how Mexicans like to celebrate our independence.
Ay, ay, ay!
Wanna Look Like This? Eat Lots of M&M’s
After 6 days and 15 hours in Mexico City, stuffing myself with tacos de canasta, chiles en nogada and the like, I failed to see that what a lady needs to look forever thin is a good amount of M&M’s. At least that is according to Eva Longoria.
“Premium M&M’s offer a little bit of luxury with each bite,” Eva Longoria Parker, told Marketing y Medios, “noting that her favorite candy is the mocha, then rethinking her choices and correcting herself, saying that she enjoys all five varieties of the chocolate candies.”
Oh dear, and to think that I’ve been making the wrong food choices all these days… I guess it’s time to turn to the Hot Latin Diet.
Mexican Barbie is World’s Most ‘Kidnappable’
And speaking of my beloved Mexico City, last week the country’s capital unveiled the world’s most expensive Barbie doll. Ever. Because, where else could something like this happen?
“The new doll is believed to have over 300 real diamonds. It is valued at one million Mexican pesos ($100,000),” reported the local press.
I just wish for Barbie’s sake the family has already thought about injecting her a microchip. I mean, you never know.
OMG: Mexicans Catch Obama Fever!
Mexico’s Quién magazine, the very same publication where I found the now infamous Absolut ad, is now so taken by the Obamanía, that it decided to grace its Sept. 1 cover with the Obama clan.
Ah! They look as cute in Spanish as they do in English [sigh]…
Got a Hispanic Biz? Don’t Forget the Chili Pepper
A Chicago-based advertising shop is up for sale. So how else can you assure potential buyers that you have what it takes to understand Hispanics but by inserting a picture of a red chili pepper in your sale document?
One can only thank the owner of this “forward thinking agency” for his decision to relocate to Spain.
Interested? Click on the following link to read the pdf: sunbelt-1
Gobble Up. September is Cholesterol Education Month
Man! I’ve been so busy trying to catch up with my politics, that I almost forgot that September is Cholesterol Education Month. But thanks to media visionaries who care about us, I now know there is a healthy, Hispanic-looking snack that is good for us during this crucial month.
“Corazonas heart-healthy chips are proven to lower your cholesterol when eaten twice a day with meals,” according to their creators and -of course- Oprah Winfrey.
The company is now launching the Corazonas challenge, calling on people to reduce their triglycerides by lots and lots of points in a few days.
I haven’t decided yet if I’ll join the challenge but one thing is already very challenging to me: What on Earth does “Corazonas” mean? (and why do they have to be picante?)
A Call for Damas to Love Obama
I love politics when it comes coupled with marketing and T-shirts, especially when they make it possible for you show your support to a candidate in addition to boasting your bilingual skills (upside down exclamation marks included!)
Here’s the latest addition to the Obamamania, via CafePress.
Damas: ¿qué están esperando?
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