How to NOT Market your ‘Mexican-Flavored’ Snacks

Spanish food conglomerate Frit Ravich might want to learn how to use mexicanismos when marketing their “Mexican-flavored” snacks.

According to the packaging of these Mexican-flavored sunflower seeds, the taste of these babies will leave you shaking your maracas and playing your guitar while feeling … well, a bit stupid. You know? Because Mexicans!

Hat tip: Ñam Ñam Barcelona

Chile Relleno and Wavy Carnitas Street Taco Lay’s Chips are Here… Because 2020 Is a Cruel Year

And just because 2020 couldn’t punish us enough, Lay’s has decided to turn two iconic Mexican dishes into … snacks in a bag. Yes, my friends, I might have been too busy blogging about bad translations in Mexico to focus on what’s really important: Yet, another chapter in the desecration of Mexican food on this side of the border.

Sources close to this sad situation, tell me Lay’s “Wavy Carnitas Street Taco” have been inspired by El Torito restaurant in Los Angeles, while Lay’s “Chile Relleno” took their inspiration from Cocina Azul in Albuquerque.

Now if y’all excuse me; it’s only 9:30 a.m. but I think I’ll go have a María Sangrienta.

Photo via: BestFoods

The Mexican Tourism Office Wants you to Visit the Beautiful State of Warrior

Mom, I’m in Acapulco, Warrior

Ah… Mexico! Land of beautiful landscapes, beaches, mountains and … incompetent people running the government.

In the latest example of the train wreck the current administration is, the Website to promote tourism to Mexico (Visitmexico.com) has been translated into English or, rather, into what the Tourism Office thinks it’s the English language.

Not only an automatic translator was use to turn Guerrero into Warrier, but you can find other jewels including: Progress, Yucatán; Coal Village, State of Mexico and Four Ciénagas, Coahuila.

There are also other more cryptic ones, like “Juniper” or “Jumpsuit” to describe places I cannot even begin to imagine.

JFC! Can this administration get something right for once?

Via: Animal.mx

 

No, Sellers Bros., Jalapeños are not Mexican Squash


I’m not entirely sure why, but a Texas supermarket chain decided to jalapeñosplain what a chile jalapeño is by calling it “Fresh Mexican Squash.”

Really? After all these years in the USA I can safely say that both, Mexicans and non-Mexicans have a pretty clear idea of what a jalapeño is: a medium-sized chili pepper pod, which is widely used in Mexican and TexMex dishes (and even drinks!). If anything, a “Mexican squash” –at least for this blogger– would be nothing but delicious calabacitas my grandma used to prepare with ham, corn and sour cream when I was growing up in Mexico.

So, don’t try so hard, Sellers Bros: A jalapeño is a jalapeño is a jalapeño.

Photo via Reddit

Disney Wants you to Plunk Down $30 for Minnie Mouse Concha Ears Made in China

I don’t know about you, but when I think of Disney, I think of a ton of things before thinking Mexican sweet bread. But the house of Mickey Mouse is proudly peddling the $30 Minnie Mouse Concha Ears, which can be found –where else?– inside the Mexico Pavillion at Plaza de los Amigos.

The Concha Ears are apparently very popular among little Mexicans, because of the whole be-proud-of-where-you-come-from-thing. Alas, on closer inspection, these so-called conchas have been assembled in China –as pretty much anything we consume these days.

Way to crush my people’s concha dreams, Disney!

Via: Shop Disney

This London Chef Wants you to Put Pineapple Ketchup on Cornflake-crumbed Tacos

The lockdown resulting from the COVID-19 pandemic has been tough on Thomasina Miers’ children. That is why the co-founder of Wahaca, London’s weirdly-named Mexican eatery, has concocted a recipe for tacos that are… well… sure to please Londoners.

We’re talking about Thomasina’s cornflake-crumb fish tacos with a “tangy tropical ketchup,” which apparently is a mix of pineapple and cayenne pepper. For children you know?

The train wreck recipe includes tossing cabbage, onion and coriander on these things and then sprinkle with sea salt and a bit of lime. Thomasina suggests we eat them at once with a cold beer.

Ok, I’ll do the beer and toss out all the rest. Thanks.

Via: The Guardian

Mexican Luchadores Ask Hispanics to Pleeeease Wear a Mask

El que se quita la máscara, pierde la lucha.

As every Mexican knows, in any good Lucha Libre match, the one who loses their mask pretty much loses the fight.

With this premise in mind, advertising agency d’expósito & Partners has launched “Lucha vs. El Virus,” a PSA campaign aiming to engage Hispanics to protect themselves against COVID-19 and comply with public health practices during the pandemic, which has severely hit the Latino community in the U.S.

“We played with the double meaning of the Spanish word lucha,” Paco Olavarrieta, CCO at d expósito & Partners, told ADWEEK. “On one hand, lucha means to fight or to struggle and is used figuratively to express that one is working hard or continuing in the fight. On the other hand, lucha is embedded in the name lucha libre, where luchadores wear masks to hide their true identity.”

A Spanish-language PSA has been running on Univision, Telemundo and CNN en Español, while an accented English version of the video just got picked up by NBC and CNN.

The same spot is also available in an accented English version, which you can watch below:

Via: ADWEEK

Mexicans are Making Face Masks Featuring Luchadores

They cost between $150 and $200 Mexican pesos (less than 9 bucks) and are available for children and adults.

The idea came from Mexican wrestler el Hijo del Soberano, who has been producing these beauties like crazy as the cases of COVID-19 in the country continue to climb… unfortunately.

So now you know it. Wash your hands, do not touch your face, go grab a conchavirus and… go out as if you’re ready to hit the ring!

Via: Chilango

Mexicans Are Selling a ‘Mystic Candle’ to Fight Off Coronavirus

The above candle is being sold as a “mystic product” and it promises to protect us from the evils of coronavirus. In fact, according to the owner of this establishment in Tabasco, all you have to do is light it up and move it around your body while you say the special prayer printed on the glass.

I’m going to be honest here: I’m not sure it works, but it’s only $40 pesos (which is like less than $2 USD at today’s exchange) so why not give it a try? Now if I only can get to Tabasco….

Via: xevt.com

Mexico Figures out the Best Way to Enforce Social Distancing

Should this be the case, I would totally keep way more than the 6 feet required.

In these times of pandemia, we all now know what social distancing (also called “physical distancing,”) means keeping space between yourself and other people outside of your home. To practice social or physical distancing, the CDC recommends to stay at least 6 feet (about two arms’ lenght) from other people and to avoid gathering in groups.

So far so good, but I’d rather follow the guidance of this chicken shop in Mexico, which basically states:

KEEP YOUR DISTANCE AS IF YOUR EX WAS IN LINE WITH THEIR NEW PARTNER

Mexicans: How can anyone not like us?

Photo vía Reddit

Snoop Dogg Drops Banda Single ‘Qué Maldición,’ Because it’s 2020 and Everything’s Weird

I don’t know what to think, really, but why not?

Snoop Dogg and Banda Ms on Friday released Qué Maldición, a long awaited collaboration between America’s famed pothead and the Sinaloa insanely popular band. It’s by far the weirdest Anglo-Latin collaboration I’ve seen in a long time and I’m not sure I’m 100 percent sold.

Watch & listen at your own peril. I’ll be somewhere still trying to figure out 2020.

Hat tip: The great Mafer

Mexico’s Top Health Official Is Now an Official Piñata, Because Mexico

Hugo López-Gatell as a piñata? Yes, please, thank you.

It is official: Hugo López-Gatell Ramírez, the Mexican deputy health minister in the frontlines of the fight against COVID-19 has been immortalized in a piñata from the famed Piñatería Ramírez in northern Mexico.

The López-Gatell piñata comes with –what else– a mini version of the coronavirus piñata and a sign with a very appropriate message in these times of pandemia: Quédate en casa (Stay home.)

As a Twitter follower wrote the other day: This is “as prestigious as having been inducted into the Mexican historical hall of fame.”