Category: Print media

There is a Network of ‘Expert Latinos’ Connecting People with Latino Experts -or Something

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ExpertLatinos

Go figure.

I just found out there is an online collective of “Expert Latinos” called -ahem- Expert Latinos, which is already providing “expert Latino advice” to publications including El Diario la Prensa, Cosmopolitan Latina and La opinión. Per a press release:

Expert Latinos is an English-language tool that helps connect journalists and bloggers with Latino Experts.

I’m not quite sure if Expert Latinos is made up of mostly Latino Professionals or Professional Latinos, but I promise to find out. In the meantime, here’s their video-pitch.

Insight: How to Attract more Hispanics to your Restaurant

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hispanicrestaurants

I just love it when business writers and business journals on the business of writing meaningless business pieces give business owners advice on how to attract more Hispanic customers to their, ahem, businesses.

Take the Orlando Business Journal, whose appropriately-named Latino spin-off (Latino Business Journal) recently walked us through 4 tips to get more Hispanics into your restaurant.

Among the earth shattering insights shared by presumably non-Hispanic writer Hernan Tagliani:

Make it a pleasant, relatable experience. […] Fresh, healthy ingredients, along with quality and service are very important factors.

Because, as everybody knows, non-Hispanics love to dine out in unpleasant, un-relatable places, where they can stuff themselves with canned foods and unhealthy ingredients.

Thank you, Orlando Business Journal, for the insight!

The ‘Miami Herald’ is About to Get Muy Caliente…

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calienteMiami

Ah… Hispanic Heritage Month is not even here and marketers and publishers are already getting very excited.

Take the Miami Herald, which is already hyping up interest for Caliente, a free Spanish-language tabloid featuring stories that most concern my people (i.e. gossip, bikinis, fútbol) and other relevant, up-to-date news items (Who could have possibly killed Natalie Wood?)

According to the Random Pixels blog, Miami Herald publisher David Landsberg, has been sending out an email to the newsroom announcing that the paper had come up with a new publication catering to the Herald‘s most neglected and overlooked demographic: Hispanics.

But didn’t they already have the El Nuevo Herald to cater to the most neglected and overlooked demographic? I’m confused.

Hat tip: @HispanicTips

‘El Tiempo Latino:’ What Jeff Bezos Was Really After…

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As usual, the so-called “mainstream media” missed the boat on this one.

For all the hoopla around Jeff Bezos buying the Washington Post, most media writers failed to point out that the Post is the proud publisher of El Tiempo Latino, a weekly Spanish-language publication that prints awesome cartoons like this one and targets the many, many Latinos that are taking over D.C.

So… if you thought Bezos paid $250 million for The Washington Post, think again. What he was really after was the ever-exploding, trillion-dollar-opportunity that only Hispanic print media can deliver.

After all, there’s no point in denying his Cuban background, is there?

‘Cosmopolitan’ Wants you to Know Latin Sex is Spicier than Regular Sex

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Wanna know what’s worse than 50 Shades of Grey? A Cosmpolitan for Latinas review of 50 Shades of Grey.

Written by Ariel Nagi, the review aims at giving a “Latin twist” to the inexplicably Best-Selling book about bondage and spanking. Why? Well, because, as Jezebel cleverly points out, the author of this piece of shit notes that author E. L. James’s mother is Chilean. Duh!

Haven’t read the review yet? Here’s what you’re missing!

Scenario: Talk dirty…before sex. Christian and Anastasia send naughty emails to each other.

The Latino Way: Keep it old school and leave him a post-it note prepping him for what’s to come later tonight. Don’t get too sucia though, say something cute and witty like “pensando en ti” or if you want to get just a little sexier tell him you’ll be thinking of his hot body all day.

¡Ay, dios mío!

via: Jezebel

So, Here is what Happened Friday in NYC [en Español] ‘Tiroteos Kill 2 y Terminó 8’

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Call me crazy, but I think newspapers that use Google Translate to provide Hispanics with fresh, up-to-the-minute information are totally awesome. Otherwise, where would this blogger get her kicks?

Take the Hartford Courant, which in an effort to appeal to the budding Latino population in the area is now offering a Spanish-language version of its site, or rather, a “Spanish-language version” of its site, by using the Google Translate tool to make believe they care about their Latino readers.

I think Tiroteos Kill 2 y terminó 8 is a perfectly close to what actually happened this Friday outside the Empire State Building… Oh, and don’t get me started with the Manzana Samsung Veredicto.

 

A Valentine’s Gift That Will Make Your Girlfriend Wrap Her Legs -Not Arms- Around Your Neck

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The creators of the Partner ES900, a portable translator that would seduce your girlfriend into opening her legs, are back at it, with a new marketing blitz pitching the device as the sole “linguistic method” that would make your girl wrap her legs -and not her arms- around your neck. [Click photo to enlarge.]

This piece first appeared in New York’s El Diario la Prensa, proving once again that a good marketer knows her market well.