The ‘Miami Herald’ is About to Get Muy Caliente…


Ah… Hispanic Heritage Month is not even here and marketers and publishers are already getting very excited.

Take the Miami Herald, which is already hyping up interest for Caliente, a free Spanish-language tabloid featuring stories that most concern my people (i.e. gossip, bikinis, fútbol) and other relevant, up-to-date news items (Who could have possibly killed Natalie Wood?)

According to the Random Pixels blog, Miami Herald publisher David Landsberg, has been sending out an email to the newsroom announcing that the paper had come up with a new publication catering to the Herald‘s most neglected and overlooked demographic: Hispanics.

But didn’t they already have the El Nuevo Herald to cater to the most neglected and overlooked demographic? I’m confused.

Hat tip: @HispanicTips

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