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I did not attend this year’s Hispanic Retail 360 conference, nor am I claiming ownership of this photo. A loyal follower of this blog sent it to me thinking I would have a good chuckle.
I didn’t really laugh, though I kind of choked on my Hispanic Gatorade.
[Somebody should really tell Pepsi we don’t really brand our mariachis in Mexico. Thank you for cooperation.]
You guys know I’m all up for funny & irreverence. But there are things that -when done badly- are just not really that funny.
Take this commercial via Wieden + Kennedy Sao Paulo, Brazil, which actually made it to the short list of Cannes and pitches Comedy Central as a TV channel “as serious as we are.” It kicks off with the following copy:
“Between 1 pm and 3 pm in the afternoon, there are more people taking siestas, than there are people working in Latin America.”
Here’s the video. Watch (if you’re not busy taking a siesta, that is) and tell me what you think. Funny? Hilarious? Not so much? Dumb? *
*Do leave a comment. Don’t be lazy like a Latin American!
Sombrero tip: @adictivomag
Clorox seems to know a thing or two about the cleaning habits of my people (i.e. Hispanics.)
The company that informed us that cleaning is a “rite of passage” for Latino women, now wants you to know that such speckless tradition dies off as we acculturate.
Let me explain. Or, rather, let’s hear it directly from David Cardona, Clorox multicultural marketing chief, as he recently told AdAge:
“As Hispanics become more acculturated, they still maintain similar cleaning habits, even though they clean less […] For instance, he said less acculturated Hispanics index at 140, meaning they clean 40% more than non-Hispanics. That index declines as they become more acculturated, and hits 100, or the same as non-Hispanics, for the most acculturated Hispanic consumers.”
Mind you. This fascinating discussion comes á propos of Clorox launching a new line of Hispanic-targeted line of cleaning products, which, for reasons this blogger cannot fully comprehend, is called Clorox Fraganzia.
I mean, prior to my being acculturated, I used to say “fragancia,” as we say in proper Spanish. But you never know. Perhaps the dirt that abounds in my acculturated Latino home has messed up my vocabulary as well.
On the hunt for fake Mexican food? There’s an app for that!
Some genius in the applications world has come up with the Mexican Food app, which according to its creators will teach you the ingredients of every burrito and help you navigate to nearby taquerías. Because as everybody knows, Mexican food is all about burritos and tacos.
Judging from some screenshots available (I have better things to do with my $0,99) one can tell the creators of the app went the extra mile to make sure things were properly spelled in Spanish –or at least pretend to know how to spell words in make-believe Spanish, such as “meñu.”
With Latinas rapidly making it as star maids in Hollywood, it was only natural that other professional opportunities would arise.
Enter the Lubbock Fantasy Maid Service, in Lubbock, Texas, offering “nude and topless maid services.”
How much are these sexified maids, anyway? Customers pay $100 an hour for one maid and $150 an hour for two maids, and “if the customer wants his or her maids to be completely nude, all he/she has to do is ask.”
With Hispanics representing 32% of the population of Lubbock, Texas, I’m sure Latinas are part of this company’s sexy offering, in which case all this blogger asks for is a fair treatment (i.e. please do not call the migra on them; at least not while they are cleaning in their undies.)
For all of those who have experienced the horrors of a 7.9 earthquake in Mexico, there is really nothing much to say here, except: What the hell was Walmart thinking?
This blogger is all up for “funny” and quirky stuff, but this just sucks big time…. I’d say it is almost as funny as Gingrich comparing immigrants with packages. LOL.
Via: Univision News
Remember the Absolut brouhaha?
Remember the Alamo?
Well, none of those contentious binational wars would ever come close to what’s looming behind a moronic proposition to rename the Gulf of Mexico as Gulf of America. The brilliant idea popped into the head of State Rep. Steve Holland of Mississippi, most likely because there’s not a lot to do in Mississippi, so people have plenty of time to think over important stuff.
I couldn’t make this up… even if I tried.
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