Here’s what happens when advertising fails to meet moral anthropological standards. The latest ad campaign to promote the wonders of the Mexican State of Hidalgo features telenovela star Irán Castillo showing some eye-popping attractions imprinted on her almost-naked body.
The campaign, titled Hidalgo en la Piel, has raised some hell in Mexico, but not because Irán is shown wearing very little clothing, but because the shooting around some protected areas was done without permission from the National Anthropology Institute (INAH).
“We’re not moralistic,” Benito Taibo, an executive with INAH told the New York Times. “We don’t have an issue with her. She’s a pretty girl.”
It turns out authorities don’t give a damn if Irán is naked or not. The issue here is the protection of Mexico’s patrimony. So next time your company considers Mexico to film a commercial, feel free to throw away the clothes… But, please, stay away from our Pyramids.