Category: You Tube

This Tide Commercial Shows Why it’s so Hard to be a Hispanic Millennial

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TideAbuela

If you thought Hispanic millennials were just like regular millennials, think again.

Hispanic millennials, according to a new series of Tide commercials, not only sit around doing nothing and play with their phones. They have the added burden of having to translate their Spanish-dominant grandmothers while they go on and on and on about how to take care of their whites. (And by ‘whites’ I’m talking about clothes and not “not-brown-people.”)

And this one…

All I can tell you right now is that the Tide abuela has a better command of Spanish than this other P&G abuela.

Kraft Adds Chorizo to Give Lasagna a “Latin Twist”

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Don’t you just love it when marketers go out of their way to cater to our fine Hispanic palate?

Here’s a video of a very cheerful person named Alison teaching us how to give a Latin twist to a regular, non-Latin-twisted Lasagna. The concoction contains frozen chopped spinach, tons of ricotta cheese, chorizo, Philadelphia, shredded mozzarella and parmesan cheese. Yummy!

NOTE: Serve warm. Enjoy. Schedule a doctor’s appointment for a coronary artery disease exam. ASAP.

 

God Created a Farmer; RAM Made a Macho out of Juanes

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juanes-standing-large

Hispanic news outlets and bloggers continue to blast RAM’s God Created a Farmer for forgetting to acknowledge what “real farmers” in America are all about. What RAM critics fail to see is that the automaker’s Hispanic campaign actually features a “really real” macho troca-driver; a tough hombre who would do whatever it takes to get ahead, even if that means driving around in a gas guzzler.

Sí, señor. In order to pitch their trocas among the Latino macho in you, RAM has picked none other than the gentle, baby-faced, environmentally friendly Juanes, who is featured driving around a RAM truck for some inexplicable reason.

Really, RAM?!

Really, Juanes?!

This blogger has only one thing to say. Ha ha ha ha. Or -as we say in Spanish- ja ja ja ja.

Why Legalizing Pot Could Boost Hispanic Employment

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As Washington prepares for the inevitable (i.e. legalizing pot in several states), another groundbreaking discovery is about to take place: That those experienced with rolling delicious tacos might be in for some new, exciting employment opportunities. Think the cigar-rolling Dominicans in this Seinfeld episode, or -even better- Snoop Dog showing us what is really behind an expert taco roll.

Snoop Knows Best – Taquito from mun2eschido on Vimeo.

How to Make ‘Albondígas’ con Chopote [i.e. Chipotle]

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I do not know where I had been hiding, but I cannot believe I didn’t know anything about the Hispanic Food Network. Until now.

Watch Mike Gonzalez here tell you how “albondígas con chopote” [sic] are very close to our Mexican hearts and other culturally-relevant wonders.

The Mexican music in the background is PRICELESS. I hope you people would appreciate it as much as I did.

Yummy!

Comedy Central’s Idea of ‘Funny’ is a Bunch of Mexicans Competing in a Siesta Contest

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You guys know I’m all up for funny & irreverence. But there are things that -when done badly- are just not really that funny.

Take this commercial via Wieden + Kennedy Sao Paulo, Brazil, which actually made it to the short list of Cannes and pitches Comedy Central as a TV channel “as serious as we are.” It kicks off with the following copy:

“Between 1 pm and 3 pm in the afternoon, there are more people taking siestas, than there are people working in Latin America.”

Here’s the video. Watch (if you’re not busy taking a siesta, that is) and tell me what you think. Funny? Hilarious? Not so much? Dumb? *

*Do leave a comment. Don’t be lazy like a Latin American!

Sombrero tip: @adictivomag

Diane Sawyer and Jorge Ramos are BFFs Now

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Univision’s Jorge Ramos this week spoke to ABC News about the Supreme Court’s recent decision on Arizona and all. But despite it being “a very sad day for the Hispanic community” and -apparently for Mr. Ramos as well- Diane Sawyer seemed to be brimming with enthusiasm as she introduced Univision as ABC’s new partner and friend. Twice.

Who could blame her? With over 50 million Hispanics now living in the U.S., I’m sure Ms. Sawyer is looking forward to keeping her job once Univision helps her network out of a ratings slump.

Click on the photo [above] to watch the video

Peruvian Teens Drink Milk Directly From Their Mom’s Breast. Yeah, That’s Right.

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Here’s a spot you won’t see on Univision anytime soon. Perú is part of the viral campaign created by Austin, TX.-based LatinWorks to hype up the upcoming Cine Las Américas film festival in Austin.

The video this spot is referring to is none other but the hyper-popular La Tetita, of Peruvian child phenomenon Wendy Sulca, which as of this post had been seeing 7.911.549 times.

The message is hilarious. Still this blogger still thinks the best was their first campaign, featuring some of Latin America’s most colorful politicians.

What do YOU think?

Click here to watch the entire other spots for the 2012 campaign and don’t forget to leave your comments.

Tonight is ‘Noche Latina’ Over at the Éne-Bé-A [NBA]

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March 1st is the kick off date for this year’s NBA’s Noche Latina, a program launched a few years ago by the NBA, ahem, the éne-bé-a to “celebrate the growing support of NBA fans and players across Latin America and U.S. Hispanic communities.”

What this means basically is that players get to wear super awesome jerseys that say “Los Lakers,” “Los Spurs” or “El Heat,” instead of their boring counterparts: The Lakers, The Spurs, The Heat.

I am not much of a basketball fan but I’d be extremely happy if the éne-bé-a were to send me a medium-sized “Los Knicks” jersey. Thank you very much for your cooperation.

Denny’s Wants you to Think of Dogs When You Eat a Delectable Sizzling Skillet

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And speaking of innovative marketing ideas, Denny’s has decided it is a good idea to link dogs with a sizzling meat fajita.

In what this blogger considers a marketing –and gastronomical– faux pas (I grew up eating tacos al pastor outside my local subway station) the restaurant chain has tapped famous dog behavioralist César Millán (aka ‘The Dog Whisperer’) to help a Latino family deal with an extremely “aggressive” meal, a Western Beef Sizzling Fajita thing.

I don’t know you, but after enduring watching the 3-minute thing, I felt like getting myself a veggie meal. I do not want to think of dogs when I see a sizzling fajita. Or viceversa.

But watch it yourselves and let me know what you think!

Southwest Crew Will Sing ‘Cielito Lindo’ to Show Respect, Appreciation for U.S. Hispanics

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You gotta give it to corporate marketers for their continuing efforts to lure Hispanics to whatever it is they sell.

Take Southwest Airlines which is kicking off Hispanic Heritage Month by inviting everyone to come together on September 16th and sing Cielito lindo.

Yes, that is correct. On Friday, Sept. 16 Southwest flight attendants and crew will lead passengers in flight, at airport gates and airport ticket counters to join in and sing along. Per a press release sent out today by the airline’s Hispanic ad agency, Dieste:

“This is the way Southwest Airlines, headquartered in Dallas, Texas, found to show their respect and appreciation for the Hispanic community.” 

I don’t know you, but this blogger will feel respected -and very much appreciated- if she were to get cheaper tickets and less stripping and frisking at the airports.

I’m just sayin’ ….

Jennifer Lopez Does Chichen Itzá in Ridiculously High Platform Wedge Heels

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Jennifer Lopez this weekend dropped by Chichen Itzá, in the Yucatán Peninsula, to shoot part of exotic video I’m Into You, alongside rapper Lil Wayne.

But going to Chichen Itzá requires some “seamless blending with the environment” and –of course– appropriate pyramid-climbing gear, which is why the Bronx Diva climbed atop El Castillo dressed in a snakeskin outfit, a headwrap and ridiculously high platform wedge heels.

Because, you know, that’s what Mexicans do when we visit our sacred, archaeological sites.