Southwest Crew Will Sing ‘Cielito Lindo’ to Show Respect, Appreciation for U.S. Hispanics

You gotta give it to corporate marketers for their continuing efforts to lure Hispanics to whatever it is they sell.

Take Southwest Airlines which is kicking off Hispanic Heritage Month by inviting everyone to come together on September 16th and sing Cielito lindo.

Yes, that is correct. On Friday, Sept. 16 Southwest flight attendants and crew will lead passengers in flight, at airport gates and airport ticket counters to join in and sing along. Per a press release sent out today by the airline’s Hispanic ad agency, Dieste:

“This is the way Southwest Airlines, headquartered in Dallas, Texas, found to show their respect and appreciation for the Hispanic community.” 

I don’t know you, but this blogger will feel respected -and very much appreciated- if she were to get cheaper tickets and less stripping and frisking at the airports.

I’m just sayin’ ….

This entry was posted in Marketing & Advertising, You Tube and tagged , , . Bookmark the permalink.

1 Response to Southwest Crew Will Sing ‘Cielito Lindo’ to Show Respect, Appreciation for U.S. Hispanics

  1. wattacetti says:

    As much as I am appalled over Southwest’s marketing epiphany, I still had a morbid fascination to actually see some video evidence. I am however, thwarted, as I had not realized I had to actually be on a Southwest flight to be serenaded.

    Could it have been better than Ms Venezuela hopefuls chanting “hashtag hashtag”? Maybe…

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