Introducing the Hispanic Lettuce

Throughout a long and not-necessarily successful career covering all-things Hispanic, I’ve encountered all kinds of marketing tactics pitching “culturally-relevant” products to Latinos.

I have been particularly impressed with Kellogg’s honey-flavored Corn Flakes, Oreo’s cream-filled churros, Domino’s Chicken Taco Pizza and even the one and only Hispanic cheese.

However, of all the things out there making us, Latinos, feel right at home here in the U.S., the Hispanic lettuce (found this weekend at a Harlem bodega) takes the cake. Besides, how much do you think this bodega owner spent on targeted media?

Photo: Laura Martínez, Harlem, NYC

Who Needs Ramsays and Stewarts when you Have Doña Ángela?

“Hola, mi gente!” My favorite YouTuber continues to kick butt

Doña Ángela, the adorable abuelita behind the super successful YouTube channel De mi rancho a tu cocina, continues to reign on the video channel, where she has amassed (pun intended) over 4 million subscribers –and counting.

Doña Ángela is not TV famous, and her kitchen does not boast any Michelin stars, and that’s because she’s the real enchilada, cooking all kinds of delicious stuff from her humble kitchen in Michoacán. Watch her make everything, from juicy carnitas to cheese-stuffed chayotes (yum!)

But the best part of the whole thing (at least for this blogger) is that Doña Ángela continues to get way more pageviews than other folks pretending to cook online, including Martha Stewart (and her molcajete cat) and Gordon Ramsay, who once said dulce de leche tastes like shit (yup he did.)

Hat tip & chart: Latinometrics

DC Comics Wants you to Know Green Lantern Is Very Fond of Tamales

Just in time for Hispanic Heritage Month, DC Comics is giving Green Lantern a very Mexican look by… making him carrying a bag of –what else?– tamales!

According to press reports, the original cover featured an homage to Mexican muralist Jorge González Camarena’s La Patria (see image below.) But somehow, the marketing bosses thought it didn’t look quite Mexican enough.

Jorge Molina, the artist himself, confirmed on Twitter that he created the original cover as a homage to González Camarena, but distanced himself from the tamal-themed one that it ended up being promoted.

Yeah, it’s going to be a long, long Hispanic Heritage Month…

The original image was so much better imho

My Thoughts on the Whole “Latinx” Debate

I made a meme

I really didn’t want to do it, but then I thought about it and, well, what the heck? In my latest column for Hispanic Executive Magazine I went down the “x” rabbit hole and tried to “Hisplain” the so-called controversy around “Latinx.”

In a nutshell:

I must tell you I do not use “Latinx” in my daily life or my writing, nor do I identify myself as such. (Truth be told, I’m totally fine being called whatever—as long as you don’t call me before 8:00 a.m.)

But you can also click here to read the whole thing…

 

Mexican Food According to Croatia

Taquitos Bandidos in Downtown Zagreb. Photo: Laura Martínez, July 2022

Good morning from Zagreb!

So, here I was, strolling through the capital of Croatia, taking in the sights and sounds of this gorgeous city, when I bumped into “Taquitos Bandidos,” a small joint in Downtown Zagreb luring visitors with the promise of “Street Food.”

Of course I didn’t come all the way here to eat make-believe Mexican food, but I was intrigued and walked in to see the menu, which was brought to me by a family of flautas dressed like “bandidos,” complete with mustachios and sombreros, with one of them even waving a gun.

The menu features your regular taquitos, quesadillas and “spicy dips,” but of course, being from someone totally clueless about what Mexican food is all about, it includes chilli con carne and… chicken salad wraps.

The only good thing I found here was that they actuallly sell Jarritos, which of course cost as much as a bottle of Corona and way more than what they believe is tequila.

As for the food, well if it looks like this … so don’t blame me if I go in there soon to ask them to DELETE THEIR MENU.

I don’t know what the hell this is

 

Dear Texan: Do you Need an Abortion? Mexico Has your Back

“La Aborteria” in Guadalupe, Nuevo León, Mexico, helps Mexican women get safe, affordable, medically induced abortions.

Welcome to Hell.

As y’all probably know by now, on June 24, 2022, the not-so-Supreme Court of the United States decided to overturn Roe v. Wade, effectively ending the constitutional right to an abortion after almost 50 years.

This – obviously – sucks for millions of American women, especially those in 13 states where abortion has immediately (or will very soon) become illegal following the ruling.

One of such states is Texas, which will soon initiate a so-called “trigger law” that will make performing abortion a felony.

Wanna know how bad this is? Under Texas’ law, an abortion provider could face life in prison –yup, LIFE IN PRISON – and fines up to $100,000 if they perform abortions or help facilitate one. The same goes in other nutcase states, including Idaho, North Dakota, Utah, Wyoming, South Dakota, Missouri, Kentucky, Tennessee, Oklahoma, Louisiana, Arkansas and Mississippi.

And all this brings me to the reason of this post (and the end of my ranting): A small, but thriving, safe heaven in Northern Mexico awesomely named La Abortería, where two women are determined to help Mexicans get access to safe, affordable, medically induced abortions.

The plot twist here, is that the founders of La Abortería are already bracing for an influx of Texan women seeking help –as we’re all assuming nobody wants to spend life in prison for not wanting a baby, right?

According to Bloomberg Law, while the Mexican abortion networks had helped one or two Texans a year, now they’re helping about five Texas women a week get medical abortions. Of course, I’m aware this great option is not open to all, and it requires people travel, leave their work, kids, etc. for a while to go get help in another country.

And this, my friends, is yet one more reason to be enraged. The end of Roe is not the end of abortion in America; it’s the end of safe abortions for the not-so-rich, Americans.

#PincheSCOTUS

Photo via: Bloomberg

Look! It’s a Concha! It’s a Chancla! It’s a Con-chancla!

Move over Con-chamacos! Mexican Mother’s Day is today, so Panadería KaryCar, a pastry shop in Jalisco, had the awesome idea of launching the con-chanclas, a concha/chancla combination that is going to make your mamá very happy.

Now… if they only worked a bit harder on their grammar, because, as y’all know: #AccentsMatter

It’s mamá, not mama

Via: Panadería KaryCar

Filing under Mexicans: How Can Anyone Not Like Us?