Marketing and advertising executives would be well advised to use the advertising tactics of Mr. Miguel Fong, some dude I don’t know but who teaches English in Mexico.
If you are bilingual, you will now have appreciated the power of the above ad. But here’s a quick translation for my beloved monolingual followers:
WANTED
He responds to the name “Unforgettable”
If you cannot read this name, it is because its in English. Contact me so you can learn!
In the latest chapter of Bizarre Marketing Endorsements, Luis Miguel (aka El Sol de México) has partnered with Alignment HealthPlan in an effort to celebrate a “commitment to vitality and wellness at every age,” because, as President & CEO Dawn Maroney says:
Together, we’re not just changing how you experience health care; we’re celebrating you. Welcome to a new era of aging.
I don’t know about you, but this thing leaves me feeling like 100 years old, especially when the last LuisMi-endorsed commercial I remember is when this hottie used to look like this:
I don’t know much about Univeritas or it’s academic curriculum, but judging from its outdoor advertising, they’re not kidding when they say they’re going to transform people’s life.
I get it, “cola” is a type of carbonated soft drink, but if you promise me a bigger butt at a moment when I’m trying to shed my COVID weight, well, just move on. Nobody here needs a bigger cola.
Pizza Hut Australia tweeted the above image to its followers asking what they’d prefer on their pizza: “avocado dip” (whatever that means) or -I assume- a regular topping. I’m too busy to elaborate right now, but it is my opinion that multinationals should just leave aguacates alone.
As of this writing, this blogger was currently busy editing (and desperately in search of a bottle of anxiety pills,) but I wanted you to know that this is happening and that I’m now speechless, I am without speech.
Aeroméxico is offering Americans hefty discounts to travel to Mexico. How hefty? Well, this depends –says Aeroméxico– on said Americans’ percentage of “Mexican heritage,” whatever this means.
The problem? Judging from this new campaign (executed by Ogilvy), not all of these die-hard Americans seem to be thrilled to learn they are, well, part Mexican –even if this means they can fly to Mexicou on the cheap.
Mexican immigrants are not precisely popular these days –and I’m pretty sure we’ll all get deported real soon. But local mariachis are making their way to the world of high fashion, thanks in part to Kate Spade New York.
The brand has tapped the all-female mariachi band Flor de Toloache to tout its “timeless — and timely — collection,” which is full of “cute cultural references” and is now available on Kate Spade’s Website.*
WATCH as the all-female band gets on the [FAILING] New York City subway while model Fernanda Ly walks in sporting a “lace-trimmed flouncy dresses” and a handbag that features a tiny burrito or something weird like that.
*Alas, the fabulous black charro suits are not part of the collection’s offering.
Speaking of pussy assholes, a duo of advertising ladies are launching the Trump Hole Covers, some sort of weird device to cover your pet’s a-hole with a talking Donald Trump — because the world has definitely gone mad.
Behind this contraption (no pun intended) are Martha Ibarrondo and Evelyn Monroe Neill, two advertising ladies who have had it with with Donald Trump — pretty much like everyone else.
Per their very “intriguing” PR pitch:
“We’re amazed, disgusted, amused and inspired by the 2016 presidential election. We ask you to join in and share, share, share. Help us make #trumpholecover and #trumpcatasstrophy a phenom because really, if anyone ever deserved this place in history, it’s Donald Trump.”
I do not have a pet, but even if I did I’m not sure I would want to cover it’s a-hole with anything (much less with a talking Donald Trump). But apparently there’s something good in all this: According to Ibarrondo and Monroe Neill, your Trump hole cover purchase will support non-profit organizations that serve women and immigrants.
Not convinced yet? How about just doing it for the sarape -and sombrero-clad- pussy?
‘We don’t know what to do here; it’s our first time.’ NOT
It took me a while to realize this was not an ad touting the latest Latina-escort service, but a regular daytime TV commercial to entice you to Visit Las Vegas.
Watch as a trio of apparently-innocent señoritas set out to trick a bunch of gringos into believing that they just arrived and it’s their first time in Vegas.
I am not really a fan of mucus or mucus-related marketing, but this disgusting creature has earned a spot on this venerable blog, mostly because of his apparent love of tacos.
Watch mucus as he gets ready for Taco Tuesday only to be put down by some white guy armed with 12-hour Mucinex.
It ain’t happening, moco, so you’d better keep your sombrero for some other time. Cinco de mayo, perhaps?
On the heels of Coca-Cola pulling its controversial ad featuring a group of white Mexican kids bringing hope — and sugary drinks — to an indigenous community in Oaxaca, a group of mixe indians from the town of Totontepec came on to share their own message.
Using the same footage of the now infamous Coca-Cola spot, the mixes take the stage to share stories about their community’s lack of water and an alarming increase in diabetes levels, brought about by — what else? — sugary drinks like Coca-Cola. Among other things, their message (in mixe language featuring Spanish subtitles) includes the following statement by one local student:
“Fifty years ago, cases of diabetes type 2 in our indian communities were rare; now they begin to be an epidemic. In order to remain united, we must preserve our dignity, our health and our culture. In Oaxaca, we drink tejare, tea and clean water.”
News of the spot was first reported by SinEmbargo.com.mx in Mexico. Here’s the video, in mixe language with subtitles in Spanish. Stay tuned as I will be translating the whole message very soon. I just need to get this out for the sake of giving the mixes the space they deserve.
Apparently, this woman is tired of being called a ‘beaner’
In an unusual (mostly bizarre) new marketing effort, Procter & Gamble has partnered with the National Council of La Raza “to celebrate the contributions of Latinos and fight stereotypes.”
And how do you fight stereotypes? Easy! Just follow these simple steps:
Take bottle of ketchup
Use said ketchup to jot down the offending stereotype on a T-shirt
Throw said T-shirt with offending stereotype in washing machine
Use Tide pods
Repeat if there are more offended Latinos in household
Voilá!… adiós mojados, wetbacks, beaners and balseros!