Tag Archives: Canelo Alvarez

Canelo Álvarez to Help Tecate ‘Amplify Modern Masculinity’

Tecate has launched its first national campaign in the U.S. featuring none other than Mexican boxing superstar Saúl “El Canelo” Álvarez. In a 30-second-spot, we see Mr. Álvarez being hailed — and carried (literally) — as some kind of King of bling bling … Continue reading

Posted in Awkard homages, Latin America, Latin celebrities, Marketing & Advertising, Mexico, You Tube | Tagged , , , | 2 Comments