Mexican Luchadores Ask Hispanics to Pleeeease Wear a Mask

El que se quita la máscara, pierde la lucha.

As every Mexican knows, in any good Lucha Libre match, the one who loses their mask pretty much loses the fight.

With this premise in mind, advertising agency d’expósito & Partners has launched “Lucha vs. El Virus,” a PSA campaign aiming to engage Hispanics to protect themselves against COVID-19 and comply with public health practices during the pandemic, which has severely hit the Latino community in the U.S.

“We played with the double meaning of the Spanish word lucha,” Paco Olavarrieta, CCO at d expósito & Partners, told ADWEEK. “On one hand, lucha means to fight or to struggle and is used figuratively to express that one is working hard or continuing in the fight. On the other hand, lucha is embedded in the name lucha libre, where luchadores wear masks to hide their true identity.”

A Spanish-language PSA has been running on Univision, Telemundo and CNN en Español, while an accented English version of the video just got picked up by NBC and CNN.

The same spot is also available in an accented English version, which you can watch below:

Via: ADWEEK

Mexicans are Making Face Masks Featuring Luchadores

They cost between $150 and $200 Mexican pesos (less than 9 bucks) and are available for children and adults.

The idea came from Mexican wrestler el Hijo del Soberano, who has been producing these beauties like crazy as the cases of COVID-19 in the country continue to climb… unfortunately.

So now you know it. Wash your hands, do not touch your face, go grab a conchavirus and… go out as if you’re ready to hit the ring!

Via: Chilango

Mexicans Are Selling a ‘Mystic Candle’ to Fight Off Coronavirus

The above candle is being sold as a “mystic product” and it promises to protect us from the evils of coronavirus. In fact, according to the owner of this establishment in Tabasco, all you have to do is light it up and move it around your body while you say the special prayer printed on the glass.

I’m going to be honest here: I’m not sure it works, but it’s only $40 pesos (which is like less than $2 USD at today’s exchange) so why not give it a try? Now if I only can get to Tabasco….

Via: xevt.com

Mexico Figures out the Best Way to Enforce Social Distancing

Should this be the case, I would totally keep way more than the 6 feet required.

In these times of pandemia, we all now know what social distancing (also called “physical distancing,”) means keeping space between yourself and other people outside of your home. To practice social or physical distancing, the CDC recommends to stay at least 6 feet (about two arms’ lenght) from other people and to avoid gathering in groups.

So far so good, but I’d rather follow the guidance of this chicken shop in Mexico, which basically states:

KEEP YOUR DISTANCE AS IF YOUR EX WAS IN LINE WITH THEIR NEW PARTNER

Mexicans: How can anyone not like us?

Photo vía Reddit

Cinco de Mayo in the Time of Coronavirus Is Just as Dumb as Regular Cinco de Mayo

Shelter de Mayo? Shoot me I’m muerta

No access to the outside world? No problemo!

District Taco, a so-called taquería based in I-don’t-know-where-but-not-Mexico wants you to know that you can “take back your right to fiesta” by ordering the coronavirus-special sheltering in place combo: Delicioso steak fajitas, PLUS chips with your choice of two dips!

This, of course, is a promotion about this blogger’s favorite “Fake Mexican Fiesta” (FMF) aka Cinco de Mayo, which is just around the corner. ¡Ay!

Anyhow, hold onto your sombreros. The madness is about to begin!

Hat tip: Juan Escalante

 

Mexico’s Top Health Official Is Now an Official Piñata, Because Mexico

Hugo López-Gatell as a piñata? Yes, please, thank you.

It is official: Hugo López-Gatell Ramírez, the Mexican deputy health minister in the frontlines of the fight against COVID-19 has been immortalized in a piñata from the famed Piñatería Ramírez in northern Mexico.

The López-Gatell piñata comes with –what else– a mini version of the coronavirus piñata and a sign with a very appropriate message in these times of pandemia: Quédate en casa (Stay home.)

As a Twitter follower wrote the other day: This is “as prestigious as having been inducted into the Mexican historical hall of fame.”

Today in Surreal Mexico: Social Distancing at the Combi Stop

I had promised myself to stop blogging about coronavirus, mostly because I live in New York City and everything is terrible and I keep having anxiety attacks over the whole thing. But then I’ve been facetiming, skype-ing and zooming a lot lately with family and friends in Mexico who send me the funniest memes, videos and jokes about the pandemia and then I smile again.

However, no meme or joke would ever come close to my country’s daily life struggles as the crisis intensifies, and the Mexican government plays catch up with the rest of the world in setting up guidelines and policies to contain the virus.

Take the above “heroes” on a colectivo stop, keeping a healthy distance in line just to end up all crammed up inside… of course, because Mexico.

Filing this under #SurrealMexico and #SusanaDistancia.

Photo via Reddit México

Inspired by Mexico, a Chicago Bakery Is Now Making its Own Conchavirus

They look more like happy frogs, but it’s the intention that counts, right?

Well, that didn’t take long.

Barely a couple of days after this VERY INFLUENTIAL BLOG first reported on the Iztapalapa conchavirus, a small bakery in Chicago is now making their own version.

“We wanted to turn a negative into a positive one by creating my very own conchavirus,” Eddie Vázquez, executive pastry chef and owner at Rosy’s Bakery, told ABC News Chicago.

Fortunately for Mr. Vázquez, Chicagoans are so excited about they’re placing their orders by the dozen, and I still don’t know how they get the courage to go out, but that’s another story…

It’s not a secret that 2020 sucks, but –heck– it has been a good year for conchas.

Quintana Roo’s Police Force Is Ready to Fight Coronavirus … to the Tune of ‘Mariachi Loco’

The Mexican police force in Quintana Roo (yes, that’s the state where Cancún is located) has come with an awesome PSA to let the community know that the deadly coronavirus is not going to get them.

Watch as police men and women dance to the tune of the Mariachi loco song and simple but catchy lyrics that go sort of like this:

The coronavirus wants to arrive…

The coronavirus wants to arrive….

But it will have to face the cops

I’d like to inform everyone,

That Quintana Roo will not be infected and we’ll do awawy with this virus

OK that sounds boring if you read it, but the actual video is deliciously fun!

Take it away, mariachi loco!

 

 

Mexican Bakery Introduces the Conchavirus, because Mexico

From Iztapalapa to the world…

Speaking of Mexico and the seriousness of COVID-19, a bakery in Iztapalapa, Mexico has come up with a coronavirus-like sweet bread, which they’re calling –what else?– the conchavirus. According to a very reliable source (i.e. a commenter on my Instagram feed) the genius behind this thing is Panificadora Juanito, a 30-year-old establishment which prides itself of using all natural ingredients.

Oh, did I mention the conchavirus is only $6.50 pesos? That’s… practically USD 25 cents.

Filing under “Mexicans: How can anyone not like us?”

Hat tip: @DatBoopGirl

Mexican Entrepreneurship Knows no Borders Part XVI

The deadly Coronavirus might continue to claim victims around the world, but that has not stopped creative Mexicans for crafting their own t-shirts with the legend Ya me dio el (I have contracted the) Corona Virus, a different kind of disease that comes from… drinking too much Corona beer.

And this, of course, is only possible in my beloved Mexico, the land that brought us El Chapo’s special gourmet coffee, and original escape T-shirt, and many, many other things that show my people’s strong entrepreneurial skills.

Mexicans: How can anyone not like us?

Photo via: Reddit