Not All Latinos Are Created Equal –and Goya Knows it

Fútbol? Nah, this kid wants to play hockey. SHOCKER: He’s a “Latino!”

So much for the bad blood between this blogger (i.e. yours truly) and Hispanic Heritage Month. Goya has launched a new campaign which is actually a fun way to show America what I HAVE BEEN SAYING, like, FOREVER: That not all Latinos are fond of fútbol, abuelas or conservative values.

The following spot, crafted by Dallas-based Dieste, kicks off with a hilarious take on a Latin stereotype that is way too common in this country:

[NARRATOR’S VOICE] They say if you know one Latino, you know all Latinos: We only think of fútbol and nothing but fútbol.

Pan out to a scene where dad & kid are having breakfast (¿huevos rancheros?) and kid blurts out: “Dad, I want to play hockey.”

SHOCKER!

But perhaps my favorite part is around the subject of language, where you can get away by saying, well, they all speak Spanish… REALLY? Think again:

Frijoles > Habichuelas > Porotos > Judías*

*Yes, judías. Go Google it or something…

WATCH

Southwest Crew Will Sing ‘Cielito Lindo’ to Show Respect, Appreciation for U.S. Hispanics

You gotta give it to corporate marketers for their continuing efforts to lure Hispanics to whatever it is they sell.

Take Southwest Airlines which is kicking off Hispanic Heritage Month by inviting everyone to come together on September 16th and sing Cielito lindo.

Yes, that is correct. On Friday, Sept. 16 Southwest flight attendants and crew will lead passengers in flight, at airport gates and airport ticket counters to join in and sing along. Per a press release sent out today by the airline’s Hispanic ad agency, Dieste:

“This is the way Southwest Airlines, headquartered in Dallas, Texas, found to show their respect and appreciation for the Hispanic community.” 

I don’t know you, but this blogger will feel respected -and very much appreciated- if she were to get cheaper tickets and less stripping and frisking at the airports.

I’m just sayin’ ….

It’s Tough Being a Cop in Arizona

One of the few good things about Arizona’s SB1070 (besides opening a world of business opportunities to this blogger) is that it has proven to be very good for the creative minds. On the heels of Zubi Advertising’s Gringo Mask, comes this year’s winner of the Círculo Creativo’s Not So Young Creatives contest.

Thanks to this piece, Flor Leibaschoff and Matías Sada, of Dallas-based Dieste, are now on their way to Cannes, where I am sure they will not be asked for their documents… [given they don’t look like Algerian immigrants, that is.]