Gatorade Will Have you Believe Hispanics Love Lime & Cucumber in their Sports Drink

I said this before, and will say it again. Marketing minds will never cease to amaze me.

Not content with having conceived Hispanic mayonnaise, Hispanic cheese and Hispanic tuna, marketers have now concocted a Hispanic-flavored sports drink.

According to Fronteras, Gatorade has launched a flavor line called Sabores de mi Tierra, featuring Limon Pepino (sic) and Sandia Citrus (sic), which for some reason are supposed to make us, Latinos, think of home.

Ay, caramba!

Sombrero tip: @latinorebels and @hispanictips