The channel, which is being sponsored by condom maker Trojan and Big Mac maker McDonald’s, features videos on comedy, music, lifestyle and sports.
The following video -inexplicably tagged as comedy- is a 4-minute-plus rant about what non-Latinos should expect from dating a Latina. And no, you don’t have to spend 4:09 minutes of your life watching it.
I watched it entirely, so you don’t have to and here’s the gist of it:
Latinas are crazy
Dating a Latina will make you fat (even if they cook with Mazola)
We love to cook tamales and pozole and quesadillas
If you are going to be in a relationship with a Latina, you should consider joining Weight Watchers
We [Latinas] are clingy
We are like your probation officer but with sex -and frijoles
Or, you can watch… But don’t say I didn’t warn you.
Are you trying to reach the elusive Hispanic millennial but not sure how to go about it? I don’t blame you… After all, Hispanic millennials, while similar to regular, non-Hispanic millennials are a “dynamic group of individuals with diverse backgrounds and distinct traits.” Duh.
This and other shocking revelations can be found in this “insightful” (LOL) PR Week piece, which has laid out some awesome marketing tips for brands trying to reach Hispanic millennials. My favorite:
An example of a brand creating a product “para mi” is Doritos’ launch of Dinamita Nacho Picoso, rolled tortilla chips that are similar to taquitos (also known as flautas), a common Latin American dish. This not only illustrates Doritos understands the culture and flavor preferences of this community, but underscores the influence Hispanic Millennials and the Latin palette have on driving mainstream trends and new products.
Other insights inform us that Hispanic millennials “listen to Calle 13 and Jay-Z and eat arroz con pollo and mac and cheese interchangeably,” which is, like great and all, although I’m not sure where the Dorito-Nacho-Picoso-Latin-eating fits in here. You tell me.
As I reported a few days ago on Portada Online, Univision soon will debut Flama, a “digital destination that promises culturally relevant content targeting Hispanic millennials.”
So far so good. As most Spanish-speakers know, “flama” is Spanish for “flame,” which I think is a great name for a Hispanic media outlet. However, a simple Wikipedia search, informs us that FLAMA is also the acronym of: