Tag Archives: Hispanic millennials

Dating a Latina Will Make you Fat [and Other Insights from Univision’s Millennial Channel]

Looks like Univision decided NOT to listen to me, so it went ahead to launch Flama, an English-language video channel, which according to ADWEEK, has “an eye on Hispanics between ages 15 and 30,” (aka Hispanic millennials.) The channel, which … Continue reading

Posted in Marketing & Advertising, Univision, You Tube | Tagged , , , , , , | 4 Comments

Doritos Dinamita: Your Key to the Elusive Hispanic Millennial

Are you trying to reach the elusive Hispanic millennial but not sure how to go about it? I don’t blame you… After all, Hispanic millennials, while similar to regular, non-Hispanic millennials are a “dynamic group of individuals with diverse backgrounds … Continue reading

Posted in Food, journalism, Marketing & Advertising, Stupid propositions | Tagged , , , | Leave a comment

Univision Might Want to Reconsider the Name of ‘Flama,’ its New Millennial Destination

As I reported a few days ago on Portada Online, Univision soon will debut Flama, a “digital destination that promises culturally relevant content targeting Hispanic millennials.” So far so good. As most Spanish-speakers know, “flama” is Spanish for “flame,” which I … Continue reading

Posted in Television, Univision | Tagged , , | 2 Comments