Univision Might Want to Reconsider the Name of ‘Flama,’ its New Millennial Destination

Flag_of_FLAMA

As I reported a few days ago on Portada Online, Univision soon will debut Flama, a “digital destination that promises culturally relevant content targeting Hispanic millennials.”

So far so good. As most Spanish-speakers know, “flama” is Spanish for “flame,” which I think is a great name for a Hispanic media outlet. However, a simple Wikipedia search, informs us that FLAMA is also the acronym of:

The Frente de Libertação do Arquipélago da Madeira (English: Madeira Archipelago Liberation Front), a right-wing terrorist paramilitary organisation from Madeira, whose main goal was to achieve Madeira’s independence from mainland Portugal.

Wait. What?!

I’m sure Univision’s Flama has absolutely nothing to do with a paramilitary organization in Madeira, but just in case, it might be safer to be really “millennial” about it and just call it “Flame?”

Just sayin’

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