It was just a matter of time.

The not-so-brilliant founders of MAC and Rodarte today issued statements of apology for their cosmetics’ unfortunate choice of name. Among the Mexico-inspired cosmetics line ready to be launched, they created a series of blushes, lip glosses, eyeshadows and nail polish in shades of “factory,” “Juarez,” “Ghost town,” “del Norte,” and “quinceañera.”

You either have to be a moron, or a complete tofu-brain as my friend says, to come up with that. But either way, you can read both companies’ one-graph apologies here:

What is next? The Mexico City-inspired “kidnapper tote bag” or the “drive-by shooting pumps”?