Tag: marketing

SPAM Wants you to Give Taco Night a Kick in the Maracas

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There is nothing more satisfying than lying down on your sofa with People en español a good piece of literature and come face to face with the improbable: A two-page commercial for SPAM jalapeño, featuring an enlarged photo of what SPAM thinks is Mexican food.

The ad -which takes a full-page plus a one-third vertical in the April 2014 issue of People en español, includes everything you’d come to expect from made-believe Mexican food advertisements in the U.S., namely a jalapeño, a lime, a couple of plastic cactai and -what else?- a photo of Sir Can-A-Lot proudly shaking a pair of maracas.

What’s more puzzling to me, though is: Why is this ad in English and… do they really think my people would go for it?

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OMG, you Guys! The ‘Hispanic Wal-Mart’ is Shutting Down

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mas-club-logoOn the heels of the unshocking announcement that CNN Latino is to shut down later this month, more bad news about Hispanic things are coming to the Hispanic world of Hispanics in the U.S.

According to The Packer, a trade publication you’ve probably never heard of, Wal-Mart plans to pull the plug on its lone Más Club pilot store.

In case you don’t know, Más Club was an 87,000-square-foot warehouse store (similar to a Sam’s Club) but carried more Hispanic-focused products, presumably Hispanic cheese, Mexican Coke, Cuban sandwiches, Pringles Tortillas, Hispanic lettuce and the like. A Hispanic Sam’s Club if you will.

This is a bummer, because I guess my people will have to settle for shopping at a regular, non-Latino Wal-Mart. But hey! Not everything is sad news: Very soon, we will be able to get our entertainment from Variety Latino, and not from the regular Variety. And if this doesn’t cheer us up enough, we should always remember that 2014 has been coined as the Year of the Latino by Fox News Latino.

¡Sí, señor!

[In the meantime, I will backtrack on a previous plan to change the name of this blog to Latino Mi blog es tu blog. I’m sure it will not last one week under that moniker.

Doritos Dinamita: Your Key to the Elusive Hispanic Millennial

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Are you trying to reach the elusive Hispanic millennial but not sure how to go about it? I don’t blame you… After all, Hispanic millennials, while similar to regular, non-Hispanic millennials are a “dynamic group of individuals with diverse backgrounds and distinct traits.” Duh.

This and other shocking revelations can be found in this “insightful” (LOL) PR Week piece, which has laid out some awesome marketing tips for brands trying to reach Hispanic millennials. My favorite:

An example of a brand creating a product “para mi” is Doritos’ launch of Dinamita Nacho Picoso, rolled tortilla chips that are similar to taquitos (also known as flautas), a common Latin American dish. This not only illustrates Doritos understands the culture and flavor preferences of this community, but underscores the influence Hispanic Millennials and the Latin palette have on driving mainstream trends and new products.

Other insights inform us that Hispanic millennials “listen to Calle 13 and Jay-Z and eat arroz con pollo and mac and cheese interchangeably,” which is, like great and all, although I’m not sure where the Dorito-Nacho-Picoso-Latin-eating fits in here. You tell me.

¡Órale! Here’s How to Get a Free Pizza in the States

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Remember Pizza Patrón? the Texan pizzeria that caused a major brouhaha for saying it would accept Mexican pesos as payment?

Well, the marketing geniuses behind the pizzeria’s fabulous success are at it again, this time offering a free large pepperoni pizza for every customer that orders in Spanish. Per a company press release:

On Tuesday, June 5th from 5pm to 8pm, Pizza Patrón is launching its PIZZA POR FAVOR™ event at restaurants nationwide. Every customer that orders in Spanish will receive a free large pepperoni pizza, which is the company’s top-selling product. Free pizzas are limited to one per customer between 5pm and 8pm, at participating locations, while supplies last.

This is freaking brilliant, and this blogger can’t wait for June 5th to place her order.

I just have one question, though: Can I get not one, but TWO free pepperoni pizzas if I order Una pinche pizza por favor?

Thank you, Pizza Patrón, in advance for your prompt attention to this matter.

Understanding the $71-Billion ‘Multicultural Tourist’

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I just learned today that when Latinos and African-Americans travel we contribute to some huge, rapidly growing market known as “multicultural tourism.”

At least that is according to Kim Hunter, the CEO of  Lagrant Communications, a P.R. and marketing firm.  As Mr. Hunter informs us, “African-American and Hispanic traveling behaviors have steadily been on the rise.”

But that is not all. Some research (somewhere) also shows that:

“Hispanics were also willing to spend $71 billion in traveling.”

This, I guess, is mostly because when it comes to our vacation, we are a very willful bunch.

But if marketers really, really want to take advantage of such an important market, they’d better start by understanding that we do not travel like everybody else. No, señor: While both, African Americans and Hispanics want to go somewhere “they will be accepted,” African-Americans travel with their churches, while Hispanics travel with their children.

[I suppose this leaves non-Hispanic whites making the pilgrimage to Cancún, childless and mostly willing to get wasted on bad tequila shots.]