Want More Latinos to Watch the News? Pitch the News as a Steamy Telenovela

And to stay in the subject of sh*t this blogger couldn’t make up even if she tried… a local NBC affiliate in San Antonio, WOAI-TV, has found an awesome way to attract more Latino viewers to its 6:30 PM newscast.

How??!! Just pitch the nightly newscast as if it were a steamy telenovela, featuring guys in sombreros riding horses and muy caliente señoritas!

Hat tip: Latinocommunicators via Hispanic Tips