Kate Spade Wants to Make Mariachis Great Again!

Make Mariachis Great Again! #MMGA

Mexican immigrants are not precisely popular these days –and I’m pretty sure we’ll all get deported real soon. But local mariachis are making their way to the world of high fashion, thanks in part to Kate Spade New York.

The brand has tapped the all-female mariachi band Flor de Toloache to tout its “timeless — and timely — collection,” which is full of “cute cultural references” and is now available on Kate Spade’s Website.*

WATCH as the all-female band gets on the [FAILING] New York City subway while model Fernanda Ly walks in sporting a “lace-trimmed flouncy dresses” and a handbag that features a tiny burrito or something weird like that.

*Alas, the fabulous black charro suits are not part of the collection’s offering.

Hat tip: @begona_lozano

Univision Telenovela Will Now Feature Footlong Sandwiches

QuepobrestanricosIf you thought Subway’s Fritos Chicken Enchilada Melt was as culturally relevant as the fast-food chain was going to get, think again.

In the latest example that Hispanic-targeted marketing knows no limits, Subway Restaurants this week announced a partnership with Univision to “seamlessly integrate Subway products and restaurants into Televisa’s hit telenovela Qué pobres tan ricos (Poor, But Rich).

The first integration, say the partners, will show one of the characters surprising another with a Subway $5 Footlong.

Per a joint Univision-Subway press release:

“This integration allows us to reach Hispanic audiences in an engaging and authentic way,” says Gabriela Mangieri Harper, multicultural marketing manager at Subway.

Because everybody knows that, to effectively reach Hispanic audiences, there is nothing more authentic than a Fritos Chicken Enchilada Melt

Move Over, Dori Taco; Here Comes the Fritos Chicken Enchilada Melt

The Fritos Chicken Enchilada Melt arrives in Harlem
The Fritos Chicken Enchilada Melt arrives in Harlem

And just when I thought American “food” couldn’t get any more delicious and/or culturally-relevant, Subway has launched yet another disgusting awesome Hispanic-themed, culturally-relevant crunchy concoction.

According to the company, the Fritos Chicken Enchilada Melt, which debuted this weekend in my neighborhood, consists of “a pile of Fritos placed right on top of tender pulled chicken and authentic enchilada sauce.” Hell, yeah!

I’m not even sure what “authentic enchilada sauce” is (we don’t have that in Mexico, see?) but this sandwich is apparently so promising, that Subway had to squeeze a last-minute :30-spot (estimated US$4 million) to place a spot aptly dubbed Crunch Time to air during tonight’s Super Bowl.

I hope you enjoy your Super Bowl Sunday, even if you have to do so with non-Mexican, greasy, crunchy “food.”

Hat tip: Mi Blog es Tu Blog Tropical Correspondent @tropicarlitos

The Arizona Diamondbacks Lure Hispanic Baseball Fans With Culturally Relevant Hot-Dog


Los Diamondbacks de Arizona, which is Spanish for The Arizona Diamondbacks, have partnered with the local Univision station to offer Hispanic baseball fans the chance to gobble up at the stadium in a culturally-relevant way: With a $7 “Sonora-style hot-dog.”

Per a press release:

The Arizona Diamondbacks (@Dbacks) will offer a Sonoran-style hot dog at every home game for $7 at Red Hot Grill locations in sections 126 and 320. In addition, the team has partnered with Univision to offer a special Sonoran Dog Package, El Pa’quetellenes, for only $15 that includes an Outfield Reserve ticket, Sonoran-style hot dog, 24 ounce Pepsi and a coupon for a free cookie from SUBWAY® Restaurants. El Pa’quetellenes, presented by Univision, is available at every D-backs home game and can be purchased online at http://www.losdbacks.com.

For the monolingual crowd, paquetellenes is actually a smart made-up word combining the concept of “combo” with “to be full.” And naturally you’ll be full: The so-called Sonoran Dog “is a hot-dog wrapped in a mesquite-smoked bacon that is grilled and then topped with pico de gallo, ranch-style beans, and a mayo drizzle.”