Move Over, Dori Taco; Here Comes the Fritos Chicken Enchilada Melt

The Fritos Chicken Enchilada Melt arrives in Harlem

The Fritos Chicken Enchilada Melt arrives in Harlem

And just when I thought American “food” couldn’t get any more delicious and/or culturally-relevant, Subway has launched yet another disgusting awesome Hispanic-themed, culturally-relevant crunchy concoction.

According to the company, the Fritos Chicken Enchilada Melt, which debuted this weekend in my neighborhood, consists of “a pile of Fritos placed right on top of tender pulled chicken and authentic enchilada sauce.” Hell, yeah!

I’m not even sure what “authentic enchilada sauce” is (we don’t have that in Mexico, see?) but this sandwich is apparently so promising, that Subway had to squeeze a last-minute :30-spot (estimated US$4 million) to place a spot aptly dubbed Crunch Time to air during tonight’s Super Bowl.

I hope you enjoy your Super Bowl Sunday, even if you have to do so with non-Mexican, greasy, crunchy “food.”

Hat tip: Mi Blog es Tu Blog Tropical Correspondent @tropicarlitos

This entry was posted in Food, Guacala, Hispanic Heritage Month, Marketing & Advertising and tagged , , , . Bookmark the permalink.

One Response to Move Over, Dori Taco; Here Comes the Fritos Chicken Enchilada Melt

  1. Women should not become angry when corporations respond to women’s inability to perform ‘authentic’ womanly things like ‘cook meals’.

    Corporations are building up varieties of food so women can quickly rush home from their careers and throw something at their metrosexual husbands and dumbed down kids.

    Don’t be an ingrate, Chica.

    *

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