It’s already that time of the year when –not content with punishing this blogger with a pandemic, a white supremacist attempted coup, frigid temperatures *and* plenty avocado-hipster nonsense– the people behind Avocados From Mexico are once again reminding me of the upcoming, pandemic Super Bowl –and all I need to know about gringo guacamole.
Enter the 2021 Avocados From Mexico’s Guac Bowl, a “digital experience” where people obsessed with avocados can learn all sorts of things, including how to keep their avocados fresh longer for game day, and get rewards from buying avocados and other weird stuff.
Hosted by Troy Aikman and sportscaster Erin Andrews, the Guac Bowl digital experience also offers participants the chance to win “limited-time only avocado gear and weekly prizes of $1,000, as well as the opportunity to enter to win the grand prize of $1 million.”
Guacamole, which according to “avocado experts” at Wholly Guacamole was “invented by the Aztecs for its nutritional benefits for the wealthy,” can now be used to prepare a deliciously patriotic Mexican flag tricolor dip, a culinary work of art you will never encounter in Mexico (mainly because it looks like a hell of a lot of work for a real Mexican.)
But I digress. The point is: The Super Bowl LVI is tonight and any excuse to fool around with Mexican food –and the Mexican flag– is a good one. Besides… it features an eagle… and eagle, babies!
I’ve never been a fan of so-called American football –and you wouldn’t catch me dead watching hours upon hours of a Super Bowl. But all this will very likely change on Sunday, February 2, 2020 when my favorite band EVER is set to star in the opening video for Fox Sports’ broadcast of Super Bowl LIV.
Per a company press release:
Los Tigres del Norte and FOX Deportes joined forces for the first time to create a video, filmed in San Jose, celebrating the legacy of Los Tigres del Norte, the 100 seasons of the NFL, and the passion felt by Hispanics for football.
Okay, I might just watch my tigres doing their thing and then move onto more interesting things (happy hour at my local pub probably), but still… ¡Ajúa!
Yeah, it’s already that time of the year when –not content with punishing this blogger with frigid temperatures –and plenty of avocado-hipster nonsense– corporate America starts releasing their Super Bowl teaser commercials.
The spot, created by Energy BBDO, also features quick snippets of avocado-themed products, including a baby carrier to hold a baby avocado (yup); an avocado pool float shaped like a tortilla chip and a helmet for an avocado out for a ride.
Yeah, it’s that time of the year, when not content with punishing me with frigid temperatures –and plenty of avocado-hipster nonsense– corporate America starts releasing their Super Bowl teaser commercials.
Enter the Avocados From Mexico’s Super Bowl spot, starring actress-I-had-never-heard-of Kristin Chenoweth and three small dogs who –for some reason– she tries to teach to bark the group’s famed jingle.
According to AdAge, the below is only a teaser, because there’s also a 60-second digital version of this thing (60 SECONDS!) that will be released –and which I’m sure will be four times as unbearable.
Avocados from Mexico has revealed its newest TV spot, scheduled to premiere Sunday, Feb. 5 during this year’s Super Bowl.
While I find said spot to be just OK, I did love the teaser that aired just before. It features comedian Jon Lovitz reminding us that everyone loves avocados and enticing hipsters — and suburban moms — to come get them.
… But before non-Hispanic people go crazy and start sending us all back to Mexico and such, please note that the 30-second spot (below) will NOT air on CBS, but on ESPN Deportes, which will broadcast the game in Spanish for the first time ever.
The spot features actor Michael Peña encouraging a party of Bud Light-drinking sports fans to have fun and and do away with stereotypes (i.e. Mexicans in mariachi gear playing the guitar,) which is kind of OK, but hey, I loooove men in mariachi gear playing the guitar!
Anyhow, this blogger is trying to stay away from this thing (Super Bowl *and* Budweiser) as much as possible, so here ya go!
Turns out Ecuador isn’t the only Latin American country using the Super Bowl as platform to pitch its wonders. Mexico is doing a similar effort with its first Super Bowl ad ever, an adorable spot pitching –what else?– avocados. Because, let’s be honest, which American in his/her right mind would spend a Super Bowl Sunday without guacamole?
However, it looks like America’s love for avocados is not limited to big NFL events. In January 2014 alone, Americans reportedly ate 70 million pounds of avocados.
I don’t mean to be a party pooper but when your tiny little country is buried in debt, the last thing you want to do is pay $4 million for a 30-second commercial to air during a sports event that will likely be seeing by millions of people who will be too drunk — and too stuffed on guacamole– to care about going to Galapagos any time soon.
Still, according to media reports, the government of Ecuador has plunked down a whopping $ 3.8 million to air a a 30-second commercial during Super Bowl XLIX on Sunday night. The commercial will be to the tune of All You Need Is Love, by the Beatles, as it’s part of a larger All You Need Is Ecuador campaign aimed at American tourists.
Here’s a sneak peak of the promo leading up to the commercial that you probably won’t pay attention to this Sunday.
Taco Bell, the food chain that brought you the Dori-Taco and other inedible stuff, charmed millions -me included- with a hilarious TV spot that broke during last night’s Super Bowl. Created by Deutsch, Viva Young features a group of ‘viejitos’ having a wild night: Getting tattooed, making out in bars, breaking into other people’s swimming pools and driving around recklessly… all this to the tune of a heavy-accented Spanish-language version of Fun’s We Are Young.
Viva Young spot was, by far, this blogger’s favorite from last night’s commercial parade. If only Taco Bell’s food could be as good as their TV spots…