Bud Light to Air First Spanish-language Super Bowl Ad

Screen Shot 2016-02-07 at 1.57.38 PM

… But before non-Hispanic people go crazy and start sending us all back to Mexico and such, please note that the 30-second spot (below) will NOT air on CBS, but on ESPN Deportes, which will broadcast the game in Spanish for the first time ever.

The spot features actor Michael Peña encouraging a party of Bud Light-drinking sports fans to have fun and and do away with stereotypes (i.e. Mexicans in mariachi gear playing the guitar,) which is kind of OK, but hey, I loooove men in mariachi gear playing the guitar!

Anyhow, this blogger is trying to stay away from this thing (Super Bowl *and* Budweiser) as much as possible, so here ya go!

This entry was posted in Awkard homages, Marketing & Advertising and tagged , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s