Day: August 14, 2012

Comedy Central’s Idea of ‘Funny’ is a Bunch of Mexicans Competing in a Siesta Contest

~ Mi Blog es tu Blog ~ 5 Comments

You guys know I’m all up for funny & irreverence. But there are things that -when done badly- are just not really that funny.

Take this commercial via Wieden + Kennedy Sao Paulo, Brazil, which actually made it to the short list of Cannes and pitches Comedy Central as a TV channel “as serious as we are.” It kicks off with the following copy:

“Between 1 pm and 3 pm in the afternoon, there are more people taking siestas, than there are people working in Latin America.”

Here’s the video. Watch (if you’re not busy taking a siesta, that is) and tell me what you think. Funny? Hilarious? Not so much? Dumb? *

*Do leave a comment. Don’t be lazy like a Latin American!

Sombrero tip: @adictivomag

Gatorade Will Have you Believe Hispanics Love Lime & Cucumber in their Sports Drink

~ Mi Blog es tu Blog ~ 3 Comments

I said this before, and will say it again. Marketing minds will never cease to amaze me.

Not content with having conceived Hispanic mayonnaise, Hispanic cheese and Hispanic tuna, marketers have now concocted a Hispanic-flavored sports drink.

According to Fronteras, Gatorade has launched a flavor line called Sabores de mi Tierra, featuring Limon Pepino (sic) and Sandia Citrus (sic), which for some reason are supposed to make us, Latinos, think of home.

Ay, caramba!

Sombrero tip: @latinorebels and @hispanictips