Aztec muffins anyone?


If you thought Hispanic marketers were running out of ideas, think again: This morning, while picking up my daily coffee at the local Starbucks, I came across the “Aztec Ancho Chile Muffin.” I swear, I’m not kidding here.

The suspiciously-normal looking treat was one of several “Hispanic-themed” products launched today as part of a special Latin American Spring celebration by the Seattle-based coffee chain. Also at hand were sweet-plantain pound cakes, dulce de leche-flavored lattes and pineapple empanadas. And my very own favorite: Café con Banana Dulce de Bajo Contenido Graso. (If you can say this without hesitation, and with the right accent, you qualify to receive a free pound of Brazil’s Ipanema Bourbon coffee, whatever that is).

OK, dulce de leche and empanadas I understand, but Ancho Chile (not Chile Ancho) muffins? It makes me wish for some kind of punishment … Aztec-style.

Posted in Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.