Marketing, advertising and PR execs danced their troubles away last night to the rhythm of Latin music ensamble Yerba Buena at Manhattan’s Helen Mills Theatre.
Latin2Latin’s CEO Mindy Figueroa and former Edelman Multicultural chief Rosa Alonso took on the dancing floor showing attendees what dancing is really all about (There is no doubt Puerto Ricans and Cubans know how to shake it! –even if they are top executives in their fields).
The occasion was Unilever’s launch of Vive Mejor, a major digital, print, TV and retail Hispanic marketing program targeting Spanish-dominant women in the U.S.
Cuban celebrity chef Chef Pepín also took on the dancing floor showing attendees that he’s as capable as a dancer as he is as a cook. At hand were some of Unilever’s top marketing executives and members of the multicultural team of Edelman, which is doing PR for the consumer products giant. The party might not have been as high-profile as the ones last week during the TV upfronts but I have never seen so much dancing energy while there was still light outside!