$4.4 billion worth of pupusas

Hoping to change the negative perception some Long Island residents have about the growing Latino community, a pro-immigrant group there this week launched a new advertising campaign, financed by the Horace Hagedorn Foundation. The spots –one of which tries hard to be witty– began airing on Thursday in several Long Island cable stations.

Interestingly, one of the spots revolves around pupusas, as in the Salvadorean tortilla-like corn snack. The pitch? Immigrants contribute with an estimated $4.4 billion to Long Island’s economy. As the commercial states in the end: That’s a whole lot of pupusas.

Long Island Wins –

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