Month: April 2009

Texas Church Helps Hispanics Find Their Inner Cowboy

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picture-2When it comes to ethnic and religious diversity the sky is the limit.

That is why the Texas Fellowship of Cowboy Churches is launching its first Hispanic venture, the Iglesia Vaquera, which is attracting parishioners by the minute.

“[The Iglesia Vaquera] follows the Cowboy church model, including simple sermons and keeping services to an hour. But instead of country music with gospel lyrics, [Pastor] Howard brings in mariachi bands and groups that play Mexican norteño and banda music,” according to the Dallas Morning News

Some parishioners say the new church has helped them not only to find God but to discover their inner Cowboy.

And that, my friends, is just heavenly!

Photo: Dallas Morning News

At Last, a Marketing Program I Can Embrace

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There is nothing like free cash to get people do anything (even eat more junk food.) According to Advertising Age, one of Mexico’s most successful ongoing marketing promotions is Sabrilana, in which PepsiCo’s Mexican subsidiary Sabritas is stuffing mucho dinero into the packaging of Doritos, Tostitos, Ruffles and other snacks.

During the promotion, which started in January, sales were up 18% by value and 20% by units, Francisco Jimenez, Sabritas marketing director, told AdAge. Me cae!

And because nothing goes better with free cash than state-of-the-art advertising, here’s the spot pitching the promotion.

U.S. Government Finds Innovative Ways to Send Latinos Far, Far Away

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acabaThe NASA is boosting marketing efforts to reach out to Hispanics, in Spanish, so that one day we, too, will be walking on the moon.

“The future astronauts and NASA scientists are among 8- and 10-year-old Hispanic kids,” Jose Granda, an Ecuadorean NASA Faculty Fellow told the Orlando Sentinel.

The excitment around Hispanic astronauts gained momentum last month when NASA sent its first Puerto Rican to space, Joseph Acaba (in the photo), who by the way is NOT related to Elvis Crespo, despite his name and his love for aerial adventures.

Myrka Helps Kick Off ‘Hispanic Oral Health Month.’ Proves She Still Has a Full Set of Teeth

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myrkagc2North Korea might be launching rockets all over the Pacific, but there’s plenty other stuff going on in the world.

For example: Colgate and the Hispanic Dental Association (yes, there is such a thing) this week officially declared April El mes de la salud bucal: un mundo de sonrisas saludables (Oral Health Month: A World of Healthy Smiles), because even if Latinos “overindex” in the use of video games and portable electronics, we are apparently not very neat when it comes to cleaning our teeth.

The official kick off took place last week in Miami, with the presence of several “Oral Health Month Ambassadors,” including Colgate Total’s spokesperson Myrka Dellanos, who was at hand to prove not only that she cares about your health, but that despite the mañas of her former husband, she still has a full set of teeth.