Does This Look Like Salsa to You?

In yet another sign that Hispanic-targeted advertising gets more creative every time, here is how Cheetos decided to pitch its new Cheetos Salsa Roja to Spanish-speaking Angelenos (which pretty much means all Angelenos.)

cheetos

(I guess only a “real” Latino will be able to understand the connection between a soccer referee holding a red card with the word ‘mánchate’.)

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2 Responses to Does This Look Like Salsa to You?

  1. citypinpoint says:

    Is he a soccer ref giving the red card?

  2. jk4burger says:

    The guy in the photo is actually America’s most famous rugby player, Paul Emerick, holding a red card. I happen to know this only b/c he is my husband’s cousin… Since rugby is not that big in America, he is more well-known in other parts of the world.

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