Forget Verizon’s mariachis, Kellogg’s Touch of Honey or Absolut Vodka’s re-drawn borders.
Here is a great example of how a good visual -and a kick-ass name- will have Latinos run and buy your product, without spending a fortune on media or dealing with those impossible Argentine creatives.
Toma tu Bizcocho is a product of Union Telecard, the creators of Mi Cubanita, and from now on my favorite company, like, ever.
I always ask if the lovelies on those phonecards will call me if I buy one. Hasn’t happened yet!
And, hey, what’s impossible about Argentine creatives?
Now ….. thats witty….