I suppose my career counselor was right when he said advertising was not for me. Otherwise, how could I possibly explain my failure to conceive a creative piece like the one above? Showing mariachis and folkloric dancers to show your cellphone provider has coverage in Mexico??!
Shame on me.
Still, there are other creative pieces I like much better, at least in their use of the ubiquitous Mariachi, including French’s, Lucas and CNN Expansión. [Not to mention, of course, political campaigns like that of Miss Meg Whitman in California.]