Question: How would you lure more Mexican customers to your Memphis-area gas station?
Answer: Offer additional services such as check cashing and money remittances to Mexico… and then use the Pemex brand -and logo- to give the business a truly local feel.
That is exactly what Haitham Alyousef, a Palestinian immigrant in Memphis, did when he incorporated Pemex Inc., a service station offering everything, from long distance calls to money remittances and “Hispanic foods.” According to the local press:
“Alyousef and his business partners enjoy reminders of home, and believe Mexican immigrants feel the same way.”
Petróleos Mexicanos (Pemex) is said to be considering a lawsuit, but they should just relax. Asked by a local reporter about why he stole the Pemex logo, image and name, Alyousef simply replied: