A few days ago, New York-based advertising shop Anomaly made some Internet headlines by declaring war on “The Last Silo of the marketing communications landscape: The Hispanic Silo.”
Per Anomaly’s own manifesto:
Silos by their nature are bad. They stifle potential. They stand there all tall and rigid. They breed homogeneity […] As we look to the future we cannot help but be inspired by the changed dynamics of America today. We are a more pluralistic, more progressive, more cultured nation.
And all of this, my friends, was just a very elegant way of announcing the hiring of its first Hispanic creative talent, namely Dieste’s Giovanni Villamar (See photo of the silo above) and D’Expósito’s Mauricio Galvan) who — at least for the moment — look kind of an anomaly in mostly white, non-Hispanic-but-total-market advertising and marketing landscape.
Anyhow, this blogger wishes these two Hispanic non-silos at Anomaly all the best in their non-Hispanic, total market endeavors.*
*Oh, and make sure to have your non-Hispanic, non-Silo colleagues at Anomaly follow this blogger religiously. I promise tons of piñatas, sombreros and tacos.