Tag Archives: Hispanic marketing

Why Kmart Needs to Hire a Competent, Bilingual Copywriter

Posted on May 6, 2020 by

Picture this. A two-piece comfy sofa; a soothing image of a lake and a small, deserted beach on the background; a pitcher of delicious ice-tea and then your lovely mom … sucking someone –or being sucked by someone– for some … Continue reading →

Posted in Awkard homages, Education, Language, Marketing & Advertising, Spanish, Stupid propositions | Tagged , , , | 2 Comments

Not All Latinos Are Created Equal –and Goya Knows it

Posted on September 24, 2019 by

So much for the bad blood between this blogger (i.e. yours truly) and Hispanic Heritage Month. Goya has launched a new campaign which is actually a fun way to show America what I HAVE BEEN SAYING, like, FOREVER: That not … Continue reading →

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Spectrum Wants you to Believe this Survey is in Spanish

Posted on August 29, 2019 by

Spectrum Latino –which I believe is like “regular Spectrum,” but Latino– is determined to engage with its Hispanic consumers across social media. Its latest effort comes in the form of a Twitter survey, in which the company wants to hear … Continue reading →

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Yes. There is a ‘Cinco de Mayo Carne Asada’ Gadget

Posted on April 21, 2018 by

You guys must think I just make stuff up just to keep updating this wonderful blog and all. But no. Thanks to the ever creative minds of marketing professionals, there is always something new under the Latino-Hispanic muy caliente sun. … Continue reading →

Posted in Cinco de Mayo, Food, Guacala, Marketing & Advertising, Technology, You Tube | Tagged , , , | 2 Comments

Watch John Oliver and Jaime Camil Take down Multilevel Marketing in English –and Spanish

Posted on November 7, 2016 by

Speaking of famous Latinos showing up on non-Hispanic television, Mexican telenovela darling Jaime Camil took over HBO’s Last Week Tonight to help John Oliver take down Multilevel Marketing companies and their exploit of Latinos. It was a thing of beauty. WATCH: … Continue reading →

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Dos Equis’ New ‘Most Interesting Man in the World’ is not really that Interesting

Posted on October 27, 2016 by

After much teasing, Dos Equis finally unveiled its first full-fledged commercial featuring French actor Augustin Legrand, the brand’s new “Most Interesting Man in the World.” And he’s actually not that interesting. Unlike Jonathan Goldsmith, Dos Equis’ original — and devastatingly handsome — Most Interesting … Continue reading →

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Tecate Capitalizes on Trump’s Stupid Idea with Stupider Idea

Posted on September 27, 2016 by

Making fun of Mr. Trump’s idiotic idea for a U.S.-Mexico border wall has become a national sport –and the subject of some questionable marketing tactics. The latest example is this ad for Tecate Light, which aired Monday night during the first presidential … Continue reading →

Posted in 2016 presidential campaign, Awkard homages, Marketing & Advertising, Mexico, Stupid propositions, You Tube | Tagged , , , , , , | 2 Comments

MillerCoors to Launch a Ridiculously-named Beverage Inspired by a non-existent Mexican Tradition

Posted on August 17, 2016 by

I have no idea what kind of Mexicans the people of MillerCoors hang out with, but apparently they are the inspiration behind Zumbida, an alcoholic drink with a make-believe Mexican name, which is supposed to be inspired by the “Mexican tradition of Aguas Frescas.” Wait. Whaaaaat? Per its very colorful package, Zumbida … Continue reading →

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Need to Market Wine to Hispanics? Use a ‘Culo,’ and you’ll Be Fine

Posted on June 23, 2015 by

Hat tip: Betti Ortega

Posted in Guacala, Language, Marketing & Advertising, New York City, Stupid propositions | Tagged , , , , | 2 Comments

The Hispanic CVS Pharmacy is Like a Regular CVS but Hispanic

Posted on May 29, 2015 by

Corporate America is indefatigable. Despite high-profile, unsuccessful efforts to give my people (i.e. The Hispanics) dedicated “Hispanic stores” with “Hispanic stuff” presumably preferred by “Hispanic people,” big corporations continue to make strides — and waste invest their money —  in giving my people their … Continue reading →

Posted in Food, Guacala, Marketing & Advertising, Research | Tagged , , , , | 1 Comment

Sometimes I Think Marketers are Just Screwing with My Head

Posted on January 15, 2015 by

So, there I was, minding my own business; walking the streets of Manhattan; thinking about a God whose naughtiness might have escaped me when, suddenly, out of the blue, boom! I bump into a 3-meter-high advertisement for Pito Rico, a seemingly real product hailing … Continue reading →

Posted in Awkard homages, Latin America, New York City, Stupid propositions | Tagged | Leave a comment

Coffee Mate Preps Telenovela, Because Why the Hell Not?

Posted on October 8, 2014 by

Not content with bringing my people (the Hispanics) a line of Latin-inspired creamers, Nestle’s Coffee Mate tonight is premiering a telenovela: Crema con aroma de café, presumably because only a good, steamy drama will compel us to put chemically-processed stuff into our café sin leche. Coffee Mate’s … Continue reading →

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Coffee Mate’s ‘Latin-Inspired Products’ Include Hot, Steamy ‘Abuelita’ -Of Course

Posted on September 3, 2014 by

Not to be outdone by the likes of Mattel and Oscar Mayer with their Latin-inspired dolls and Hispanic-targeted cold cuts, Nestlé’s Cofee Mate is launching a series of “Latin-inspired products” and promoting them on Twitter with a super inventive Latin handle: #LatinTouch. Here’s one of … Continue reading →

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Oscar Mayer Courts Latinos With -What Else?- an Abuela

Posted on August 5, 2014 by

From Oscar Mayer, the company that brought us the disgusting sausage flasher, now comes Lola: The Abuela Who Tells it Like it is, a Facebook fan page featuring a bilingual, annoying abuela that has managed to amass almost 18,000 likes. When she is … Continue reading →

Posted in Food, Marketing & Advertising, Spanish, Stupid propositions | Tagged , , | 1 Comment

I Want to be Friends with Whoever Translated this Thing

Posted on May 30, 2014 by

After almost eight years of blogging about the wonderful world of Spanish-language media, marketing and pop culture, I’ve come across all kinds of weird, poor, lazy, bad and terrible translations from English to Spanish and viceversa. Some are plain silly, others are just hilarious. But this one … Continue reading →

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