Tag Archives: Hispanic marketing

Not All Latinos Are Created Equal –and Goya Knows it

Posted on September 24, 2019 by

So much for the bad blood between this blogger (i.e. yours truly) and Hispanic Heritage Month. Goya has launched a new campaign which is actually a fun way to show America what I HAVE BEEN SAYING, like, FOREVER: That not … Continue reading →

Posted in Food, Latin America, Marketing & Advertising, Spanish | Tagged , , , , | Leave a comment

Spectrum Wants you to Believe this Survey is in Spanish

Posted on August 29, 2019 by

Spectrum Latino –which I believe is like “regular Spectrum,” but Latino– is determined to engage with its Hispanic consumers across social media. Its latest effort comes in the form of a Twitter survey, in which the company wants to hear … Continue reading →

Posted in Language, Marketing & Advertising, Spanish, Stupid propositions, Technology | Tagged , , | Leave a comment

Yes. There is a ‘Cinco de Mayo Carne Asada’ Gadget

Posted on April 21, 2018 by

You guys must think I just make stuff up just to keep updating this wonderful blog and all. But no. Thanks to the ever creative minds of marketing professionals, there is always something new under the Latino-Hispanic muy caliente sun. … Continue reading →

Posted in Cinco de Mayo, Food, Guacala, Marketing & Advertising, Technology, You Tube | Tagged , , , | 2 Comments

Watch John Oliver and Jaime Camil Take down Multilevel Marketing in English –and Spanish

Posted on November 7, 2016 by

Speaking of famous Latinos showing up on non-Hispanic television, Mexican telenovela darling Jaime Camil took over HBO’s Last Week Tonight to help John Oliver take down Multilevel Marketing companies and their exploit of Latinos. It was a thing of beauty. WATCH: … Continue reading →

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Dos Equis’ New ‘Most Interesting Man in the World’ is not really that Interesting

Posted on October 27, 2016 by

After much teasing, Dos Equis finally unveiled its first full-fledged commercial featuring French actor Augustin Legrand, the brand’s new “Most Interesting Man in the World.” And he’s actually not that interesting. Unlike Jonathan Goldsmith, Dos Equis’ original — and devastatingly handsome — Most Interesting … Continue reading →

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Tecate Capitalizes on Trump’s Stupid Idea with Stupider Idea

Posted on September 27, 2016 by

Making fun of Mr. Trump’s idiotic idea for a U.S.-Mexico border wall has become a national sport –and the subject of some questionable marketing tactics. The latest example is this ad for Tecate Light, which aired Monday night during the first presidential … Continue reading →

Posted in 2016 presidential campaign, Awkard homages, Marketing & Advertising, Mexico, Stupid propositions, You Tube | Tagged , , , , , , | 2 Comments

MillerCoors to Launch a Ridiculously-named Beverage Inspired by a non-existent Mexican Tradition

Posted on August 17, 2016 by

I have no idea what kind of Mexicans the people of MillerCoors hang out with, but apparently they are the inspiration behind Zumbida, an alcoholic drink with a make-believe Mexican name, which is supposed to be inspired by the “Mexican tradition of Aguas Frescas.” Wait. Whaaaaat? Per its very colorful package, Zumbida … Continue reading →

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