Tag Archives: Hispanic marketing

Yes. There is a ‘Cinco de Mayo Carne Asada’ Gadget

You guys must think I just make stuff up just to keep updating this wonderful blog and all. But no. Thanks to the ever creative minds of marketing professionals, there is always something new under the Latino-Hispanic muy caliente sun. … Continue reading

Posted in Cinco de Mayo, Food, Guacala, Marketing & Advertising, Technology, You Tube | Tagged , , , | 2 Comments

Watch John Oliver and Jaime Camil Take down Multilevel Marketing in English –and Spanish

Speaking of famous Latinos showing up on non-Hispanic television, Mexican telenovela darling Jaime Camil took over HBO’s Last Week Tonight to help John Oliver take down Multilevel Marketing companies and their exploit of Latinos. It was a thing of beauty. WATCH: … Continue reading

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Dos Equis’ New ‘Most Interesting Man in the World’ is not really that Interesting

After much teasing, Dos Equis finally unveiled its first full-fledged commercial featuring French actor Augustin Legrand, the brand’s new “Most Interesting Man in the World.” And he’s actually not that interesting. Unlike Jonathan Goldsmith, Dos Equis’ original — and devastatingly handsome — Most Interesting … Continue reading

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Tecate Capitalizes on Trump’s Stupid Idea with Stupider Idea

Making fun of Mr. Trump’s idiotic idea for a U.S.-Mexico border wall has become a national sport –and the subject of some questionable marketing tactics. The latest example is this ad for Tecate Light, which aired Monday night during the first presidential … Continue reading

Posted in 2016 presidential campaign, Awkard homages, Marketing & Advertising, Mexico, Stupid propositions, You Tube | Tagged , , , , , , | 2 Comments

MillerCoors to Launch a Ridiculously-named Beverage Inspired by a non-existent Mexican Tradition

I have no idea what kind of Mexicans the people of MillerCoors hang out with, but apparently they are the inspiration behind Zumbida, an alcoholic drink with a make-believe Mexican name, which is supposed to be inspired by the “Mexican tradition of Aguas Frescas.” Wait. Whaaaaat? Per its very colorful package, Zumbida … Continue reading

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Need to Market Wine to Hispanics? Use a ‘Culo,’ and you’ll Be Fine

Hat tip: Betti Ortega

Posted in Guacala, Hispanic ad agencies, Language, Marketing & Advertising, New York City, Stupid propositions | Tagged , , , , | 2 Comments

The Hispanic CVS Pharmacy is Like a Regular CVS but Hispanic

Corporate America is indefatigable. Despite high-profile, unsuccessful efforts to give my people (i.e. The Hispanics) dedicated “Hispanic stores” with “Hispanic stuff” presumably preferred by “Hispanic people,” big corporations continue to make strides — and waste invest their money —  in giving my people their … Continue reading

Posted in Food, Guacala, Marketing & Advertising, Research | Tagged , , , , | 1 Comment