Tag Archives: Hispanic marketing

Why Kmart Needs to Hire a Competent, Bilingual Copywriter

Picture this. A two-piece comfy sofa; a soothing image of a lake and a small, deserted beach on the background; a pitcher of delicious ice-tea and then your lovely mom … sucking someone –or being sucked by someone– for some … Continue reading

Posted in Awkard homages, Education, Language, Marketing & Advertising, Spanish, Stupid propositions | Tagged , , , | 2 Comments

Not All Latinos Are Created Equal –and Goya Knows it

So much for the bad blood between this blogger (i.e. yours truly) and Hispanic Heritage Month. Goya has launched a new campaign which is actually a fun way to show America what I HAVE BEEN SAYING, like, FOREVER: That not … Continue reading

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Spectrum Wants you to Believe this Survey is in Spanish

Spectrum Latino –which I believe is like “regular Spectrum,” but Latino– is determined to engage with its Hispanic consumers across social media. Its latest effort comes in the form of a Twitter survey, in which the company wants to hear … Continue reading

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Yes. There is a ‘Cinco de Mayo Carne Asada’ Gadget

You guys must think I just make stuff up just to keep updating this wonderful blog and all. But no. Thanks to the ever creative minds of marketing professionals, there is always something new under the Latino-Hispanic muy caliente sun. … Continue reading

Posted in Cinco de Mayo, Food, Guacala, Marketing & Advertising, Technology, You Tube | Tagged , , , | 2 Comments

Watch John Oliver and Jaime Camil Take down Multilevel Marketing in English –and Spanish

Speaking of famous Latinos showing up on non-Hispanic television, Mexican telenovela darling Jaime Camil took over HBO’s Last Week Tonight to help John Oliver take down Multilevel Marketing companies and their exploit of Latinos. It was a thing of beauty. WATCH: … Continue reading

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Dos Equis’ New ‘Most Interesting Man in the World’ is not really that Interesting

After much teasing, Dos Equis finally unveiled its first full-fledged commercial featuring French actor Augustin Legrand, the brand’s new “Most Interesting Man in the World.” And he’s actually not that interesting. Unlike Jonathan Goldsmith, Dos Equis’ original — and devastatingly handsome — Most Interesting … Continue reading

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Tecate Capitalizes on Trump’s Stupid Idea with Stupider Idea

Making fun of Mr. Trump’s idiotic idea for a U.S.-Mexico border wall has become a national sport –and the subject of some questionable marketing tactics. The latest example is this ad for Tecate Light, which aired Monday night during the first presidential … Continue reading

Posted in 2016 presidential campaign, Awkard homages, Marketing & Advertising, Mexico, Stupid propositions, You Tube | Tagged , , , , , , | 2 Comments

MillerCoors to Launch a Ridiculously-named Beverage Inspired by a non-existent Mexican Tradition

I have no idea what kind of Mexicans the people of MillerCoors hang out with, but apparently they are the inspiration behind Zumbida, an alcoholic drink with a make-believe Mexican name, which is supposed to be inspired by the “Mexican tradition of Aguas Frescas.” Wait. Whaaaaat? Per its very colorful package, Zumbida … Continue reading

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Need to Market Wine to Hispanics? Use a ‘Culo,’ and you’ll Be Fine

Hat tip: Betti Ortega

Posted in Guacala, Language, Marketing & Advertising, New York City, Stupid propositions | Tagged , , , , | 2 Comments

The Hispanic CVS Pharmacy is Like a Regular CVS but Hispanic

Corporate America is indefatigable. Despite high-profile, unsuccessful efforts to give my people (i.e. The Hispanics) dedicated “Hispanic stores” with “Hispanic stuff” presumably preferred by “Hispanic people,” big corporations continue to make strides — and waste invest their money —  in giving my people their … Continue reading

Posted in Food, Guacala, Marketing & Advertising, Research | Tagged , , , , | 1 Comment

Sometimes I Think Marketers are Just Screwing with My Head

So, there I was, minding my own business; walking the streets of Manhattan; thinking about a God whose naughtiness might have escaped me when, suddenly, out of the blue, boom! I bump into a 3-meter-high advertisement for Pito Rico, a seemingly real product hailing … Continue reading

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Coffee Mate Preps Telenovela, Because Why the Hell Not?

Not content with bringing my people (the Hispanics) a line of Latin-inspired creamers, Nestle’s Coffee Mate tonight is premiering a telenovela: Crema con aroma de café, presumably because only a good, steamy drama will compel us to put chemically-processed stuff into our café sin leche. Coffee Mate’s … Continue reading

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Coffee Mate’s ‘Latin-Inspired Products’ Include Hot, Steamy ‘Abuelita’ -Of Course

Not to be outdone by the likes of Mattel and Oscar Mayer with their Latin-inspired dolls and Hispanic-targeted cold cuts, Nestlé’s Cofee Mate is launching a series of “Latin-inspired products” and promoting them on Twitter with a super inventive Latin handle: #LatinTouch. Here’s one of … Continue reading

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Oscar Mayer Courts Latinos With -What Else?- an Abuela

From Oscar Mayer, the company that brought us the disgusting sausage flasher, now comes Lola: The Abuela Who Tells it Like it is, a Facebook fan page featuring a bilingual, annoying abuela that has managed to amass almost 18,000 likes. When she is … Continue reading

Posted in Food, Marketing & Advertising, Spanish, Stupid propositions | Tagged , , | 1 Comment

I Want to be Friends with Whoever Translated this Thing

After almost eight years of blogging about the wonderful world of Spanish-language media, marketing and pop culture, I’ve come across all kinds of weird, poor, lazy, bad and terrible translations from English to Spanish and viceversa. Some are plain silly, others are just hilarious. But this one … Continue reading

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