Ah…. Mexico! How I love your food, your beverages, your liquefieds (licuados) and -more importantly- your English-language menus.
Photo: Laura Martínez (Chiapa de Corzo, CHIS.)
Category: Food
Marketing Health Care En Español: Right Mix of Tripe Stew, Vegetables and Exclamation Points
Forget everything you know about Hispanic marketing. New York-based Calvary Hospital knows that offering a first rate -and world renowned- health care is not enough: One must never forget to offer patients a hearty concoction made up of soaked tripe and vegetables.
Per Connie DeJesus’ testimony: “Calvary Hospital restored my husband’s spirit with a world renowned care. And a mondongo soup!”
El Diario La Prensa 09/08/2010
Having Solved its Most Urgent Problems, Mexico Sets Out to Prepare World’s Largest Taco
Move over Joe & Iman. The Australian pair might have prepared the world’s largest burger, but that beauty pales in comparison with what Mexico City has put together: Meet (or shall I say ‘meat’?) the 40-meter beef taco. So big and delicious, it will make all our troubles go away.
¡Viva el Bicentenario!
Finally! Food Makers Understand the Importance of Marketing Columbian Stuff
It was just a matter of time before food makers jumped on the Columbia-trend-wagon.
See? First the Washington Post wrote a story about Columbia’s Free Trade Agreement and then CBS called Shakira the ‘Columbian Carrie Bradshaw.’ And now, Nuestro Queso, LLC, a small outlet in Hackensack, N.J. which cannot even spell its own name on the company’s URL, is peddling Queso Fresco Columbiano.
Wait! If it’s fresh and Columbian, shouldn’t we call it Queso Freshman instead?
[and don’t get me started on “El Pueblano” but that’s another story…]
Yakult Wants You to Have Fun With Your Intestine
Talk about a gutsy commercial!
Yakult’s first Spanish-language effort -via Siltanen & Partners Agency– features a very happy-looking woman, who apparently loooooves hanging out with her large intestine. Not only she wakes up with this thing in her bed, but she seems to have it always around; cleaning the house, flying a kite, setting up the Christmas tree, riding a horse and even holding hands together while walking on the beach. ¡Guácala!
Vodpod videos no longer available.
Yakult Wants You to Have Fun With Your Insides, posted with vodpod
Michelle and Sasha Obama Had Sunday Lunch in Spain… And it Was Much Nicer than Yours
OK, so if you thought your weekend sucked, consider this: While you and I were enjoying our typical Sunday breakfast, two beautiful Obama girls were having a delightful Sunday lunch with none other than the mismísimo King of Spain -and wife.
According to AP:
“Chargrilled turbot” AND “Andalusian-style chilled gazpacho”? Gee! Next time you feel like boasting about your Sunday brunch… Please, pause a little and show some respect … digo, unless you tell me you actually had all that fancy shit for brunch. I mean, come on!
Brooklyn Pigs Happily Swim in Boiling Oil Cazuelas
Say what you want about [legal or illegal] immigration. Mexicans are taking over New York City. Fast.
Proof of it is this wall advertising promoting ricos tacos de carnitas in Sunset Park, Brooklyn, also available para delivery.
I don’t know you, but I’m happy to know New York City pigs look quite happy while swimming in a cazuela of boiling oil.
Shame on You, Immigrant Haters! Even Burritos Know No Borders
Photo taken by Laura Martínez, who came across this “eatery” at Newark’s International Airport, but wisely decided to have her fix of fake Mexican food at next door’s Chili’s.
Veggie Latina Pitches Alternative to National Hot Dog Month, Wears Chili Pepper Bikini
You might be busy celebrating National Hot Dog Month (July) but Latina stunner Vida Guerra opted for making a veggie statement.
The model this week was spotted handing veggie hot-dogs in Washington, D.C. wearing -what else?- a chili-pepper string bikini.
This blogger, of course, has decided to support the cause, but my followers will have to wait a bit… [I am working on my guajillo bikini, which should take a while to put together. If that doesn’t work, I will dig up my pasilla one-piece and be done with the whole thing.]
This Is What I Call a Real Chocolate ‘Belga’…
Walking around Bruge, Belgium this morning, I came across these chocolates, which –the locals assured me– are the real thing.
So… I guess that is what everybody meant when they talked about chocolate belga. Belga. Got it?
And that is not all. Barely a few blocks away I came across the Chocola-tits…
¡Ah… la sensualidad europea!
Coke Sweet Coke: Marketing to Mexicans 101
Forget all about Hispanic cheese and lettuce. You know your neighborhood supermarket is genuinely targeting Mexicans when its soda aisle devotes space to the real thing.
Photo taken at Wegmans in Ithaca, N.Y. by Polo Aristoy
Don Francisco Wants You to Eat “Italian” Food
Ah…. marketing minds never stop working!
In the latest effort to tap into Hispanics’ fat wallets -and even fatter selves– restaurant chain Olive Garden is sending Univision’s Don Francisco to Tuscany, because it’s there -and not on the Food Network- where the company trains its chefs. According to Advertising Age:
The legendary TV host will visit Olive Garden’s Culinary Institute in Tuscany in a segment airing this Saturday night on Sábado Gigante. He accompanies Margarita Ibarra, the young chef who won Olive Garden’s “Cocinando un Sueño” (“Cooking a Dream”) contest.
But wait! Olive Garden’s Hispanic effort doesn’t stop there. The company is proud to tell us that all its 600 restaurants have menus in Spanish, which is, like, great, because Hispanics might not know Lasagna is Lasaña and Pasta Primavera is, well, Pasta Primavera.
That’s it. I’m getting hungry, so I’m off to my nearest Olive Garden to get a taste of Don Francisco-endorsed food and pretend I never heard about Dr. Manny.
U.S. ‘Taqueros’ Join Immigration Cause
I always knew there was nothing like a good taco to get people moving. That is why I was happy to learn about Tacos for Justice, an initiative launched by a group of food vendors to raise money towards the fight for immigration reform.
According to California’s Valley Star, taco vendors are giving discounts to customers and at the same time contributing to the national Immigrant Justice Campaign by accepting coupons at their taco trucks and restaurants throughout the country.
As of March 18, three days before Sunday’s march for Immigration Reform in Washington, D.C., more than one million discount coupons to participating restaurants and lunch trucks had been distributed.
This blogger will gladly participate, but can I get a torta ahogada, instead?
Tostitos Ad Makes Me Want to Move to Seville and Eat Lots of Fake Mexican Food
I’m sure you’ve read all the complaints about the Tostitos ad that premiered this year during the Super Bowl. Some bloggers have rightly stated that it only perpetuates the stereotypical image of Latin women, while others simply fail to see the connection between gringo-made salsa and flamenco dancing.
As for this blogger, there is only one thing I’d really like to know: Where is this lady’s nose?!! Anyone?
I Missed National Tortilla Chip Day. I’m Now Officially Ashamed of Myself
I guess I’ve been in this country far too long… So long, that I spent the whole day yesterday (Feb. 24) worrying about the whole re-design of the hot-dog thing, and failed to acknowledge it was National Tortilla Chip Day.
This holiday, so they tell me, is honored by millions of Mexicans -and Mexican food-lovers- nationwide, and calls for a day-long visit to your favorite Mexican eatery looking for the best dips and salsas around.
Alas, I totally missed it.
I just hope my dozens thousands of readers will forgive this blogger for the oversight. I can only promise to pay better attention in the future to such matters concerning my heritage.
[In the meantime, I’m off to my weekly meeting to discuss the upcoming -and inevitable- re-design of the torta de tamal.]
MI BLOG ES TU BLOG 