Coke Sweet Coke: Marketing to Mexicans 101

Forget all about Hispanic cheese and lettuce. You know your neighborhood supermarket is genuinely targeting Mexicans when its soda aisle devotes space to the real thing.

Photo taken at Wegmans in Ithaca, N.Y. by Polo Aristoy

This entry was posted in Food, Marketing & Advertising and tagged , , , , . Bookmark the permalink.

6 Responses to Coke Sweet Coke: Marketing to Mexicans 101

  1. DF says:

    Hay una suerte de “caza” de Cocascolas mexicanas. Saben mejor -o distinto, para ser etnográficamente responsable

    Otrosí: Bert Valencia, profesor en Thunderbird, me contó hace tiempo cómo Sol debió volver atrás con sus botellitas fancy -básicamente, sin rayones- para no perder a su público mexicano en EEUU. Una botella sin raspones actuaba era para el cuate constructor, albañil y jardinero un intento de parecerse a Corona, esa cosa de pijos. En resumen, Sol debió volver a las botellas viejas.

  2. shoutabyss says:

    It says “made with real sugar.” Somehow that scares me about United States Coke. Who knows what might be in there?

  3. Daniel H. says:

    Wonder who designed that! – D.

  4. Cola Soda Pop Addict says:

    I want to try sugar-sweetened CocaColas. Are all the glass bottled ones made with real sugar? Because the plastic bottled ones seem to taste different around December, when the bottles have Santa Claus and polar bears drawn on them. They actually taste more cleaner and crisp, if that makes sense, not boring.

  5. lechancle says:

    Irónico que la bebida más icónica de Estados Unidos sepa mejor hecha en México ja!

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