6 thoughts on “Coke Sweet Coke: Marketing to Mexicans 101

  1. Hay una suerte de “caza” de Cocascolas mexicanas. Saben mejor -o distinto, para ser etnográficamente responsable

    Otrosí: Bert Valencia, profesor en Thunderbird, me contó hace tiempo cómo Sol debió volver atrás con sus botellitas fancy -básicamente, sin rayones- para no perder a su público mexicano en EEUU. Una botella sin raspones actuaba era para el cuate constructor, albañil y jardinero un intento de parecerse a Corona, esa cosa de pijos. En resumen, Sol debió volver a las botellas viejas.

  2. I want to try sugar-sweetened CocaColas. Are all the glass bottled ones made with real sugar? Because the plastic bottled ones seem to taste different around December, when the bottles have Santa Claus and polar bears drawn on them. They actually taste more cleaner and crisp, if that makes sense, not boring.

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