Marketing Health Care En Español: Right Mix of Tripe Stew, Vegetables and Exclamation Points

Forget everything you know about Hispanic marketing. New York-based Calvary Hospital knows that offering a first rate -and world renowned- health care is not enough: One must never forget to offer patients a hearty concoction made up of soaked tripe and vegetables.

Per Connie DeJesus’ testimony: “Calvary Hospital restored my husband’s spirit with a world renowned care. And a mondongo soup!”

El Diario La Prensa 09/08/2010

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