Your one-stop shop for all things Latin/Hispanic/Mexican
Washington, D.C.-based online pub The Hill has apparently discovered the power of my people (i.e. The Hispanics,) so it’s launching The Hill Latino, which I suppose is just like regular The Hill, but Latino…
Stories include — of course — spicy hot headlines featuring Salma Hayek (aka the Lesbian taco.)
¡Ajúa!
Awwww, America: The land of the free, home of the brave — and the Milwaukee Taco Fest — is also the place to go to advance your career.
Take the above job opportunity hailing from — where else? — Florida, where some dude needs to hire 4 women for an adult business Cinco de Mayo event. Required are two “promo models” and two “ass models,” who will be paid $420/hr and $250/hr, respectively, for the gig. Ladies must be “fun, friendly and not uptight,” so boring, unfriendly and anxious señoritas, please refrain.
I don’t know about you, but I’m super interested in this thing, so I’m off to polish my… resume.
Let’s see if I can finally make some money off my Latin talents.
I will keep you posted.
Among this blogger’s favorite: An English-speaking version of eye-patched villain Catalina Creel, accusing her (always shirtless) son Enrique of double-dipping in the brand’s new Chunky Habanero Salsa. “¡Doble-dippeaste!”
This thing is so hilarious that I’m sort of forgiving Tostitos for their past transgressions.
The series and a trailer are featured on Tostitos.com and the brand’s YouTube channel.
If you thought Cinco de Mayo was the ultimate Mexican-themed ridiculousness in America, wait till you see the inner workings of the Milwaukee Taco Fest, an annual extravaganza promising attendees “a day of taco tasting, tequila, margaritas, cervezas and tons of great entertainment.”
And by “great entertainment” we’re not talking about just any great entertainment, no señor, we’re talking live wrestling, a taco-eating contest and — of course — a Chihuahua beauty pageant.
Are you cringing yet?
I’m just about to go shoot myself, but you would be well advised to hold onto your sombreros because this thing is happening real soon and — unfortunately — there’s no stopping them.
Sombrero tip: Gil
Tecate has launched its first national campaign in the U.S. featuring none other than Mexican boxing superstar Saúl “El Canelo” Álvarez. In a 30-second-spot, we see Mr. Álvarez being hailed — and carried (literally) — as some kind of King of bling bling only to jump on the ring like a champ and remind us that “he is always bold but never flashy.”
According to Adweek, Tecate’s Born Bold campaign is an effort to further “amplify modern masculinity” (whatever that means) among Hispanics and non-Hispanics alike.
“The primary target is still the Hispanic consumer,” brand director Belen Pamukoff told Adweek. “But as a secondary target, we have the general market.”
A second TV spot features a veteran referee losing his patience for one player’s attempt to draw a foul call against his opponent finally drawing the dreaded red card, something I believe is also an effort to “amplify modern masculinity.”
Anyhow, here goes.
Please watch and let me know: Did the spot help amplify your modern masculinity?
Awww, New York City! — home of Mariachi Santas, Dominican sushi and life-size cardboard mariachis — is now proud to introduce you to La Migra, a Mexico-based norteño band that promises to rock your world on Friday April 8 in The Bronx.
According to a promo that has been plastered all over my neighborhood, La Migra will be soon playing at El Palenque, and the venue promises to let everybody in. Yes, EVERYBODY WILL BE ALLOWED TO COME IN.
Are you listening, Border Patrol?
Photo: Laura Martínez, Harlem 2016
I have never been to Waldenbuch, Germany, but I’m sure it’s a city teeming with creative people thinking out of the German box.
Take the Ritter Sport chocolate factory, which is pulling all its marketing strings to pitch its latest concoction: the Knusper Tortilla Chips Chocolate, which I’m not really able to describe to you, because these tricky people had the brilliant idea of explaining everything in German.
However, I was able to get a hold of a video, where you can see a bunch of German tortilla chips happily march to their German chocolate dead.
Hat tip: Marco Principato
Tired of bashing the Drumpf piñata or getting drunk on green stuff to celebrate St. Patrick’s Day?
Worry no more! Cinco de Mayo — and all the nonsense that comes with it — is just around the corner, and this blogger will be right here to bring it all to you.
Kicking off the 2016 festivities is the Cinco de Mayo Sunset Cruz, billed as “THE FIRST cruise BASH of the season!!!” (capital and bold letters their emphasis, not mine.)
Now, while the promotional flyer (above) hints the event will feature mariachis, chihuahua dogs in wrestling costumes and scantily-clad red-hair señoritas, photos from previous cruises show a very different reality, namely, tons of white guys & gals wearing sombreros and drinking like there’s no tomorrow.
Either way, this blogger wishes them the best in their celebration of “Mexican” culture, so … ¡Ajúa, Boston!
I really wanted to avoid talking about You-Know-Who on this venerable blog, but I couldn’t resist helping my paisano, Oscar de la Hoya, spread the word about his super terrific plan to sticking it to El Trumpo.
In an effort to prove that Muslims *and* Mexicans are welcome in the U.S., Mr. De la Hoya is organizing a mega fight between two of the most popular Muslim and Mexican boxers on the planet: Amir Khan, of Britain, and Saúl “Canelo” Álvarez, from Mexico. The “mega mega” fight is to take place in Las Vegas this May 7 and the motivation behind it is simple –and awesome:
As Mr. De la Hoya told CNN about You-Know-Who:
“It’s mindboggling to know that he has those types of philosophies and thoughts,” said American-Mexican De La Hoya, seemingly referring to Drumpf’s call for a ban on Muslims entering the U.S., and building a wall between the country and Mexico.
Way to go, Oscar! See you in Vegas and hopefully not in the deportation plane back to Mexicou!
Currently on sale at Piñatería Ramírez.
As if Taco Bell’s efforts to sell you “make-believe” Mexican food weren’t enough, Pillsbury is now peddling the Chicken Taco Grande Ring, yet another American-made concoction that will make sure your children will grow up with a twisted idea of what my people (i.e. The Mexicans) really eat.
According to my sources (i.e. my Brooklyn Special Taco Correspondent) there’s even a TV commercial of this thing airing on prime time, declaring “it’s time for the taco to come out of its shell.”
Well, I have news for you, Pillsbury: It’s not time for anything. This “thing” is not even a taco, so Stop. This. Now.
Hat tip: Brooklyn taco correspondent JPFalcone
Dear people of Budweiser:
While I appreciate your efforts to peddle bad, watery beer to my people (i.e. The Hispanics,) your advertising agency would be well-advised to plunk down a few pesitos to hire ME some Spanish-speaking person to at least — AT LEAST — proofread your stuff.*
Perhaps the folks that worked on the above banner would want to use Google Translate instead, which I’m sure is what you guys did to translate this other thing (below).
*DM me for details
Bernie Sanders this week launched a new campaign ad in which we hear the Senator speak some Spanish at the end.
While saying “Soy Bernie Sanders y apruebo este mensaje” is not a very difficult thing to say and have him practice, Bernie’s Hispanic campaign — and Bernie’s supporters — would be well advised to take a better look at their Spanish-language print and online copy.
Take the above promo by a Bernie Sanders advocacy group, which perfectly shows what many non-native Spanish speakers have known for years: The Spanish subjunctive is a bitch.
Oh… and DON’T get me started on “Progresivo” por favor.
UPDATE: This blog post was updated on Sunday February 21, 2016 to reflect the promo is not an official Bernie Sanders ad, but one created by advocacy group Women for Bernie.
It’s always great to see New York City spend money in communicating useful stuff to Spanish-speaking New Yorkers (there are tons of us, you know?) but it should be well advised to work a little more on their Spanish-language marketing copy.
Take the print ad above (seen at a my local bar in West Harlem) talking about the all too important PrEP, a daily pill also known as Truvada, that helps high-risk individuals lower their chances of getting infected with the HIV virus. While the overall message is kind of understood (I hope) the NYC Health Department might want to work on its Esté VIH E ITS Seguro copy, which last time I checked meant absolutely nothing.
That said, stay safe neoyorquinos: Have fun BUT, more importantly, remember to protect yourselves from HIV and bad Spanish.
Photo: Laura Martínez, Harlem
Photo: Laura Martínez (Harlem)
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