In #Harlem. Where else?
Category: Marketing & Advertising
Daft Punk Comes Out of Mexican Closet… At Last!
Please don’t pretend you don’t know Daft Punk’s Lucky is a song about Uruapan and Mexican Lucky stuff.
This is clear from the French duo’s very Mexican lyrics.
Like the legend of the Phoenix,
All ends with beginnings.
What keeps the planets spinning,
The force from the beginning.
We’ve come too far
To give up who we are,
So let’s raise the bar
And our cups to the stars.
She’s up all night to the sun,
I’m up all night to get some.
She’s up all night for good fun,
I’m up all night to get lucky.
We’re up all night to the sun,
We’re up all night to get some.
We’re up all night for good fun,
Uruapan Mexican Lucky
Uruapan Mexican Lucky.
Uruapan Mexican Lucky.
Uruapan Mexican Lucky.
Here’s the full Spanish-language version, via @gabardina:
The t-shirt is -of course- the work of the always brilliant Máscara de Látex.
Photo and h/t: Richo González
MetroPCS Doesn’t Want You to Lose Your Shirt [or Habit]
MetroPCS has released a series of new Spanish-language commercials showing what can happen when your mobile data plan is very expensive.
The work is from Richards/Lerma, a Dallas-based advertising agency, which recently took the smart step of hiring my buddy Aldo Quevedo as Principal and Creative Director.
What do y’all think?
via: AdictivoMagazine
The Aflac Duck Speaks Spanish, Is Fluent in Clichés
In an effort to lure more Hispanics to its insurance plans, Aflac this week launched Rehearsal, a 30-second spot in which we see the Aflac pato trying to pronounce Aflac using the tone and accents of Mexico, Brazil and Spain.
No, I’m not going to go all mean on them, because I actually think it’s a pretty fun ad, except I don’t really understand why the duck’s trainer is a Spaniard, but I guess I’ll have to think about it for a while…
Watch and leave your comments. What do you think about this ad?
‘Gossip Girl Acapulco,’ Stupider than Regular ‘Gossip Girl’
This post has been updated today (9/13/2013) to reflect the unavoidable fact that the series will premiere Sept. 20 at 9 p.m. ET/PT on UniMás.
And just when I thought I had seen it all, Mexican producer Pedro Torres has come up with a “tropicalized” (literally) version of Gossip Girl.
Gossip Girl Acapulco it is co-produced by Warner Brothers International Television Production and will air on the CW channel very soon, reaffirming once again that Mexico is the cradle of the surreal –and of First Class Stupidity. Torres, however, seems to be real excited and all.
“The drama has become tropical without losing its essence,” Torres told Notimex.
Yeah. What’s next? Dr. House IMSS Azcapotzalco? Sex & La Merced?
Watch. Cringe. Don’t Repeat.
It’s Hispanic Heritage Month! Time for the ‘Miss Gay Hispanidad’ Beauty Pageant
Every year, Latinos and non-Latinos across the U.S. celebrate Hispanic Heritage Month, a monthlong extravaganza of all things Latino that has included a bash in the White House (I wasn’t invited;) a Cielito Lindo singing collage over at Southwest Airlines and -of course- an invitation for Latinos to enjoy their heritage by eating pizza and drinking Pepsi.
This year, though, this blogger would like to take a moment to highlight an upcoming beauty pageant that promises to become the event of the year (in the Dallas area, that is.) It’s the Miss Gay Hispanidad contest, offering Hispanic gays (presumably only men) the opportunity to make $2,000 by presenting themselves in a typical “Latin” outfit, bathing suit or gala dress.
Miss Gay Hispanidad takes place Sept. 26 at -where else?- the Kaliente Discotec [sic.]
Calling on my Hispanic gay friends: Will-You-Please-Take-Me????
Hat tip: Carlos Tourné
Kobe Bryant’s ‘Mexican Blanket’ Nike Shoes, Not as Cool as ‘Cinco de Mayo’ Sneakers, but they’re OK
I totally missed this (it must be the exhaustion from working extra hours doing nothing) but the almighty Kobe Bryant finally released the $110 Mexican Blanket Nike shoes, which -as everybody knows- are as cozy and sporty as a real Mexican blanket; except that you can buy a Mexican blanket in any Mexican flea market for about 30 pesos.
Nevertheless, the Nike Kobe 8 Mexican Blanket shoes are available for purchase online, and while they look totally awesome, I think they are not nearly as cool as the Cinco de Mayo sneakers.
What are you waiting for? Pick a pair and get ready to go ‘dunking’ á la mexicana.
¡Ajúa!
At Last. A Culturally Relevant, Cocktail-Themed Toothpaste
Latinos don’t always brush their teeth, but when they do, they brush them with a mojito mint-flavored toothpaste.
Because, really, what else were we going to use?
Are You ‘Hombre’ Enough? Las Deportadas Want to Know
In its ongoing quest to position itself as the beer for real hombres, Tecate today launched the Are you hombre enough? challenge, basically asking guys -Latinos and non-Latinos- to prove their manhood.
The challenge, led by a pair of sportscasters known as Las Deportadas (a tongue-in-cheek moniker to show they are Hispanics and sports specialists) basically aims at testing guys’ manhood by asking them “super revealing” questions. For example:
Fans are encouraged to quickly answer a series of questions designed to test their hombre-hood, including “Your girlfriend asks you to hold her purse. What should you do?”
Because as everyone knows, carrying your girlfriend’s purse will make you look like a sissy, something your macho compadres will never approve of.
What I don’t quite get from the whole promotion is how expressing your love for Tecate Light will make you hombre enough. All the real hombres I know (and those I’m attracted to) will most likely gulp down liters of mezcal, tequila or aguardiente while actively refusing to carry your purse and urging you to take your top off.
Watch Las Deportadas do their thing as they go to “Dallas” (no pun intended.)
New Hispanic Venture Launches in Lorem Ipsum-Language
Hispanic online media has grown to be so sophisticated, that we have web properties targeting English-dominant, Spanish-dominant and even Spanglish-dominant Latinos.
But a new contender, www.LatinaMadre.com, wants to disrupt the whole industry by launching a page in Lorem Ipsum, which is great, really, considering it’s going to be about Latina moms, and Latina daughters and Latina moms and daughters, which all sound like blah, blah, blah to me.
(Or rather, like lorem ipsum, lorem ipsum, lorem ipsum to me.)
Univision’s Fernando Fiore is Now Peddling Power Tools
In the latest sign of the hotness of the U.S. Latino market, Univision sportscaster Fernando Fiore has been hired by Makita to promote the one and only “Mexican National Team 7-1/4″ Circular Saw Blade.”
Call me crazy, but I’m not sure what an Argentina-born sportscaster and a Mexican National Soccer Team have to do with a 7-1/4″ Circular Saw Blade.
But, hey, that’s me!
Click here to watch Fiore in full action pitching the 7-1/4″ Circular Saw Blade
Dunkin Donuts’ Cuban Sandwich Luckily Only Available in Miami
And just when I needed one more reason to not visit Miami, Dunkin Donuts has introduced the all-new Cuban sandwich, featuring roasted pork loin, Swiss cheese and ham on an oven-toasted thing it dares to call a “French roll.”
But if you think this beauty does not look Cuban enough, consider this: The meat is topped with a “creamy Cuban spread of Dijon mustard and chipped dill pickle,” because, as we all know, nothing screams Cuba like Dijon mustard and chipped dill pickle.
Fortunately for this blogger, the Cuban sandwich is for sale exclusively in restaurants located in the Miami-Fort Lauderdale area.
¡Ay, qué pena!
Photo: @RISHayyy
The $19.95 Quesadilla; Proudly Endorsed by the NY Times
Photo: Laura Martinez
Doritos Dinamita: Your Key to the Elusive Hispanic Millennial
Are you trying to reach the elusive Hispanic millennial but not sure how to go about it? I don’t blame you… After all, Hispanic millennials, while similar to regular, non-Hispanic millennials are a “dynamic group of individuals with diverse backgrounds and distinct traits.” Duh.
This and other shocking revelations can be found in this “insightful” (LOL) PR Week piece, which has laid out some awesome marketing tips for brands trying to reach Hispanic millennials. My favorite:
An example of a brand creating a product “para mi” is Doritos’ launch of Dinamita Nacho Picoso, rolled tortilla chips that are similar to taquitos (also known as flautas), a common Latin American dish. This not only illustrates Doritos understands the culture and flavor preferences of this community, but underscores the influence Hispanic Millennials and the Latin palette have on driving mainstream trends and new products.
Other insights inform us that Hispanic millennials “listen to Calle 13 and Jay-Z and eat arroz con pollo and mac and cheese interchangeably,” which is, like great and all, although I’m not sure where the Dorito-Nacho-Picoso-Latin-eating fits in here. You tell me.
In Latest Sign of Commitment to U.S. Hispanics, Dish Goes ‘Google Translate’
IMPORTANT UPDATE: On 07/29/2013 Dish responded to this post by a Tweet presumably written by a human being with very, very poor writing skills in Spanish.
One does not have to be a genius to realize Dish Networks is very good at pinching pennies. Otherwise, how would you explain them using Google Translate when they could have called this blogger to do a relatively better job translating “Now Playing?”
Anyhow… I guess “No cost” beats “Low cost.”
Hat tip: @elburgues
MI BLOG ES TU BLOG 