Category: Marketing & Advertising

Are You Ready for Pringles Tortillas?

~ Mi Blog es tu Blog ~ Leave a comment

pringles-tortilla-chips

Only one day after I discovered -in horror- the existence of the Frito-stuffed Chicken Enchilada Melt, I learned that Pringles is quietly introducing a a new line of chips called Pringles Tortillas.

In case you’re wondering, (I’m sure you are) the Pringles tortilla chips come in three flavors: Truly Original, Nacho Cheese, and Southwestern Ranch. You might also want to know (I do) that Walmart also carries “Zesty Salsa” as an exclusive flavor.

To promote the Pringles Tortillas, the company is using the tagline Pop, Crunch, Olé! because as everybody knows, “Olé” is a typical Spanish expression that Spanish-speaking people in Spanish-speaking Spain use while enjoying a really good tortilla…

Oh, no… Wait.

Never mind.

Move Over, Dori Taco; Here Comes the Fritos Chicken Enchilada Melt

~ Mi Blog es tu Blog ~ 1 Comment
The Fritos Chicken Enchilada Melt arrives in Harlem
The Fritos Chicken Enchilada Melt arrives in Harlem

And just when I thought American “food” couldn’t get any more delicious and/or culturally-relevant, Subway has launched yet another disgusting awesome Hispanic-themed, culturally-relevant crunchy concoction.

According to the company, the Fritos Chicken Enchilada Melt, which debuted this weekend in my neighborhood, consists of “a pile of Fritos placed right on top of tender pulled chicken and authentic enchilada sauce.” Hell, yeah!

I’m not even sure what “authentic enchilada sauce” is (we don’t have that in Mexico, see?) but this sandwich is apparently so promising, that Subway had to squeeze a last-minute :30-spot (estimated US$4 million) to place a spot aptly dubbed Crunch Time to air during tonight’s Super Bowl.

I hope you enjoy your Super Bowl Sunday, even if you have to do so with non-Mexican, greasy, crunchy “food.”

Hat tip: Mi Blog es Tu Blog Tropical Correspondent @tropicarlitos

I Don’t Know You, but I’ll be Watching #SOTUS with an Accent

~ Mi Blog es tu Blog ~ Leave a comment

sotusJorgeramos

It took me forever to admit this. But I am a sucker for Latinos speaking with an accent. So instead of going for some serious journalistic outlet or other kind of Pulitzer-prize-winning publication, I am going to be watching #SOTUS with the adorably accented Jorge Ramos and occasionally switching to an irreverent Talking Hot Dog (who is now sort of my Twitter buddy.)

HotDog

Oh, and did I mention I am NOT a so-called #millennial?

Frito Lay Thinks Pico de Gallo Flavored Chips are a Good Idea

~ Mi Blog es tu Blog ~ 1 Comment

lays-pico-de-gallo

I kind of like it when gringos go out of their way and tweak their menus and snacks to cater to “a more diverse America.”

Thanks to their relentless search for multicultural tasty perfection, we now have the Dunkin Donuts’ culturally-relevant Cuban sandwich, 7-Eleven’s Latin-inspired food and the millennial-targeted Doritos Dinamita to name only a few.

And now a new contender has arrived: Frito Lay’s Pico de Gallo flavored chips, which I’m sure will help the m lure the taste buds of my people (i.e. The Mexicans).

But if you are in the restaurant business, don’t think these papitas will help you lure more Hispanics to your establishment… This will, though. Enjoy the windfall.

Thank you @minsd for the tip.

Insight: How to Attract more Hispanics to your Restaurant

~ Mi Blog es tu Blog ~ Leave a comment

hispanicrestaurants

I just love it when business writers and business journals on the business of writing meaningless business pieces give business owners advice on how to attract more Hispanic customers to their, ahem, businesses.

Take the Orlando Business Journal, whose appropriately-named Latino spin-off (Latino Business Journal) recently walked us through 4 tips to get more Hispanics into your restaurant.

Among the earth shattering insights shared by presumably non-Hispanic writer Hernan Tagliani:

Make it a pleasant, relatable experience. […] Fresh, healthy ingredients, along with quality and service are very important factors.

Because, as everybody knows, non-Hispanics love to dine out in unpleasant, un-relatable places, where they can stuff themselves with canned foods and unhealthy ingredients.

Thank you, Orlando Business Journal, for the insight!

Bimbo’s ‘Negrito’ Goes Rasta with ‘Negrito Raztachoc’

~ Mi Blog es tu Blog ~ Leave a comment

photo

If you thought Bimbo’s decision to drop the name ‘Negrito’ from one of its decades-old brands was final, think again.

A “correspondent” of this blog in Ixtapa, Zihuatanejo has spotted this treasure, now in vanilla flavor.

(And no, it’s not old: This Raztachoc is good through May 7, 2014)

Click here to see Bimbo’s negrito “evolution” through the years.

Photo: Begoña Lozano

Hurry! You Can Still Buy Your Hispanic-Themed Christmas Gift Online

~ Mi Blog es tu Blog ~ 1 Comment

Lil’Hugs Hispanic Doll is not only still in stock, but she can be yours for only $13 at Amazon.com.

For reasons I have yet to understand, snuggly Lil is pitched by her creators as a “Hispanic Doll.”

I guess it’s got something to do with her being dark-skinned. But then again, she doesn’t look anything quite like the Hispanics I’m so used to watching on Hispanic Television.

I’m confused!

But, hey, it doesn’t really matter… It is Navidad. So ¡Feliz Navidad!

Looking to Reverse Soup Slump, Campbell’s Turns to Hispanics

~ Mi Blog es tu Blog ~ Leave a comment
NachoFiestaCheese
What other delicious recipes might Campbell’s be cooking for my people?

If you thought Fiesta Nacho Cheese, Kick-It-Up a Nacho or Mexican-style chicken tortilla  soups were enough to satisfy the demanding palate of my people (i.e. Hispanics,) think again. The venerable Campbell Soup Company, hoping to reverse a “soup slump,” is ready to accelerate its Hispanic-themed and Hispanic-targeted canned soups and other so-called food products.

But don’t think that throwing in some queso and tortillas will be enough to attract more U.S. Hispanics. According to this article in Food Business News, the company “has added dual-language packaging for some of its products,” presumably in a similar way they’ve done with the “French” language.

Somehow Campbell thinks "Fiesta de légumes" is Spanish for "Fiesta Vegetable."
Somehow Campbell’s thinks “Fiesta de légumes” is French for “Fiesta Vegetable.” [Oh, but is Fiesta Vegetable English or Spanish?]
Alas, there was no mention in such article about how “Fiesta Vegetable” became Fiesta de légumes in “French” but I guess that’s material for a future post.

Yummy!