Category: Marketing & Advertising

Disney Wants you to Plunk Down $30 for Minnie Mouse Concha Ears Made in China

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I don’t know about you, but when I think of Disney, I think of a ton of things before thinking Mexican sweet bread. But the house of Mickey Mouse is proudly peddling the $30 Minnie Mouse Concha Ears, which can be found –where else?– inside the Mexico Pavillion at Plaza de los Amigos.

The Concha Ears are apparently very popular among little Mexicans, because of the whole be-proud-of-where-you-come-from-thing. Alas, on closer inspection, these so-called conchas have been assembled in China –as pretty much anything we consume these days.

Way to crush my people’s concha dreams, Disney!

Via: Shop Disney

This London Chef Wants you to Put Pineapple Ketchup on Cornflake-crumbed Tacos

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The lockdown resulting from the COVID-19 pandemic has been tough on Thomasina Miers’ children. That is why the co-founder of Wahaca, London’s weirdly-named Mexican eatery, has concocted a recipe for tacos that are… well… sure to please Londoners.

We’re talking about Thomasina’s cornflake-crumb fish tacos with a “tangy tropical ketchup,” which apparently is a mix of pineapple and cayenne pepper. For children you know?

The train wreck recipe includes tossing cabbage, onion and coriander on these things and then sprinkle with sea salt and a bit of lime. Thomasina suggests we eat them at once with a cold beer.

Ok, I’ll do the beer and toss out all the rest. Thanks.

Via: The Guardian

Mexican Luchadores Ask Hispanics to Pleeeease Wear a Mask

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El que se quita la máscara, pierde la lucha.

As every Mexican knows, in any good Lucha Libre match, the one who loses their mask pretty much loses the fight.

With this premise in mind, advertising agency d’expósito & Partners has launched “Lucha vs. El Virus,” a PSA campaign aiming to engage Hispanics to protect themselves against COVID-19 and comply with public health practices during the pandemic, which has severely hit the Latino community in the U.S.

“We played with the double meaning of the Spanish word lucha,” Paco Olavarrieta, CCO at d expósito & Partners, told ADWEEK. “On one hand, lucha means to fight or to struggle and is used figuratively to express that one is working hard or continuing in the fight. On the other hand, lucha is embedded in the name lucha libre, where luchadores wear masks to hide their true identity.”

A Spanish-language PSA has been running on Univision, Telemundo and CNN en Español, while an accented English version of the video just got picked up by NBC and CNN.

The same spot is also available in an accented English version, which you can watch below:

Via: ADWEEK

Sushiro Introduces ‘Sushi Tacos,’ and they Look as Awful as they Sound

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Japanese conveyor-belt sushi chain Sushiro is apparently so fond of Mexican food that is launching its own “Sushi tacos,” a so-called “fusion food” that combines, well, sushi with what they think is a taco.

According to local media, Sushiro’s sushi tacos are priced at 170 yen (about US$1.60 each), and ordered via a touch panel at your seat, just like any other item on the Sushiro menu. And if you think said taco looks hideous in the picture above, wait until you see it in real life.

¡Dios mío!

Fortunately, these things, are only available in Japan –and this blogger certainly hopes it will stay this way.

Tired of Boring Rosé? How about a Luchador Cabernet?

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I’m not sure about this

Still stuck at home with plenty of time to try novelty beverages? How about playing Lotería while you sip some local wine?

Using the tagline “This is not your abuela’s wine,” a California winery is peddling what seems to be a Lotería-themed set of wines, including a Luchador Cabernet Sauvignon and a La Diablita Red Blend. Most products use a catchy phrase, reminding us that –despite the pandemic– there are things that will never be cancelled, like playing with fire or… wearing a luchador mask.

I have no idea what they taste like and it seems to me it will not be easy to give them a try, as they’re apparently only available in Northern California. But I must say that when it comes to “Latin-themed wine,” I’m pretty skeptical… But who knows, perhaps any of you out there have tried it and care to comment?

Via: 55 Cartas on Facebook

Mexicans are Making Face Masks Featuring Luchadores

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They cost between $150 and $200 Mexican pesos (less than 9 bucks) and are available for children and adults.

The idea came from Mexican wrestler el Hijo del Soberano, who has been producing these beauties like crazy as the cases of COVID-19 in the country continue to climb… unfortunately.

So now you know it. Wash your hands, do not touch your face, go grab a conchavirus and… go out as if you’re ready to hit the ring!

Via: Chilango

Crayola Launches ‘Colors of the World Crayons,’ as if I Don’t Remember their First ‘Multicultural Crayons’

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Remember Crayola’s multicultural crayons? Well I do, because I wrote about them, like, what seems like centuries ago: Specifically, on May 20, 2014. Except at that time they were called “Multicultural Crayons” and didn’t really catch on…

Guess what? A full six years later, these babies are back, now under the “Colors of th World” brand.

Crayola’s “new” Colors of the World set features “hues representing over 40 global skin tones that authentically reflects the full spectrum of human complexions,” the company announced Thursday, May 21, 2029. The idea? “To advance inclusion within creativity,” says CEO Rich Wuerthele.

So, basically, as one of my Twitter followers said: “Rebrand, cuz racism be evergreen.”

Via: AP News

Is Duolingo not Helping your English Practice?

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When everything else fails…

Did you buy all the Inglés sin Barreras audiobooks or downloaded apps like Duolingo but nothing helps to improve your English skills?

Worry not! In this practical manual for the good use of the English language, the Lord himself comes to the rescue… and he even gives you some tips on how to pass the U.S. citizenship test. And it’s only $8.99!

Via: Amazon

Mexicans Are Selling a ‘Mystic Candle’ to Fight Off Coronavirus

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The above candle is being sold as a “mystic product” and it promises to protect us from the evils of coronavirus. In fact, according to the owner of this establishment in Tabasco, all you have to do is light it up and move it around your body while you say the special prayer printed on the glass.

I’m going to be honest here: I’m not sure it works, but it’s only $40 pesos (which is like less than $2 USD at today’s exchange) so why not give it a try? Now if I only can get to Tabasco….

Via: xevt.com

Why Kmart Needs to Hire a Competent, Bilingual Copywriter

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Picture this. A two-piece comfy sofa; a soothing image of a lake and a small, deserted beach on the background; a pitcher of delicious ice-tea and then your lovely mom … sucking someone –or being sucked by someone– for some reason.

That is pretty much the takeaway for so many Spanish-speakers out there who could not help but notice the gaffe in Kmart’s latest Mother’s Day campaign. The problem here lies in the choice of the word Mamaste, which –apparently– is supposed to be a play on words between Mom & Namasté, inviting mothers to Find their happy place and relax on Mothers Day. But while Namasté might be a term well-known among the yoga community, Kmart would be well advised to consider what “Mamaste” actually means in Spanish.

OK, I get it. They don’t want to spend money on hiring pesky bilingual copywriters, but they could have just turned to Google Translate instead. I mean. It’s FREE! it’s easy; it’s right… there. How lazy are they?

Excuse-me?

And this is only the tip of the iceberg. As my friend J.C. Maya discovered, there’s even a book (on sale in Target) with the same title: Mamaste: Discover a More Authentic, Balance, and Joyful Motherhood from Within,

Now if y’all excuse me: HA HA HA HA HA HA (or as we say in good Spanish: JA JA JA JA)

Oh and did I mention these t-shirts?

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Mexico Figures out the Best Way to Enforce Social Distancing

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Should this be the case, I would totally keep way more than the 6 feet required.

In these times of pandemia, we all now know what social distancing (also called “physical distancing,”) means keeping space between yourself and other people outside of your home. To practice social or physical distancing, the CDC recommends to stay at least 6 feet (about two arms’ lenght) from other people and to avoid gathering in groups.

So far so good, but I’d rather follow the guidance of this chicken shop in Mexico, which basically states:

KEEP YOUR DISTANCE AS IF YOUR EX WAS IN LINE WITH THEIR NEW PARTNER

Mexicans: How can anyone not like us?

Photo vía Reddit

Cinco de Mayo in the Time of Coronavirus Is Just as Dumb as Regular Cinco de Mayo

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Shelter de Mayo? Shoot me I’m muerta

No access to the outside world? No problemo!

District Taco, a so-called taquería based in I-don’t-know-where-but-not-Mexico wants you to know that you can “take back your right to fiesta” by ordering the coronavirus-special sheltering in place combo: Delicioso steak fajitas, PLUS chips with your choice of two dips!

This, of course, is a promotion about this blogger’s favorite “Fake Mexican Fiesta” (FMF) aka Cinco de Mayo, which is just around the corner. ¡Ay!

Anyhow, hold onto your sombreros. The madness is about to begin!

Hat tip: Juan Escalante

 

If 2020 Was a Kitchen Gadget, it Would Be this ‘Taco Toaster’

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This thing promises ‘crunchy goodnes,’ but it’s giving me a heart attack instead.

Move over $30-dollar Taco Toaster, here comes a less expensive, even more outrageous contraption to make what Americans think is a taco. I give you the … $22-dollar Made in California Taco Toaster, a plastic/metal mold thingy to hold your “taco” in place while you put it in a toaster –for some reason.

Worse than looking at this thing is reading the description of what it is and what it promises:

Creating a well-executed taco is an artform: salty black beans with sweet onions, blistery red peppers and corn, spicy guacamole, cooling Cotija–and best of all–a crunchy shell you can pile all this goodness into. This petite gadget lets you make crispy taco shells at home in your toaster, without any of the added oil like the ones you’d find in the grocery store.

Now if y’all excuse myself, I’ll go get drunk.

Via: Uncommon Goods

A ‘Latin-Style Fiesta Pet-Parade’ Is Just What 2020 Was Missing

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“OK, I’ll pose, but please don’t put me inside the piñata.”

What would you do to raise funds to help cute little furry friends in these times of crisis? Well, how about hosting a “Latin-style” pet parade and livestream it to the millions of suckers stuck at home trying to avoid getting coronavirus?

That is exactly what the San Antonio Humane Society will be doing on May 2. At approximately 3 p.m. local time, the society will livestream its annual Fiesta fundraising event, which helps raise funds to support local shelters, adoption and care programs in the area.

According to the local press, those who log on for the virtual fun can expect to enjoy a parade of “furry friends modeling sombreros and posing beside papier maché margaritas,” because apparently that’s what pets in San Antonio do.

I’m not sure the below canine looks particularly happy at the prospect of drinking a paper margarita, but then again, I’m not a pet person, so who knows?

“Make it quick, Jen, I feel totally ridiculous.”

Hat tip: Melissa Salas Blair; photos via: San Antonio Express News