Crayola Launches ‘Colors of the World Crayons,’ as if I Don’t Remember their First ‘Multicultural Crayons’

Remember Crayola’s multicultural crayons? Well I do, because I wrote about them, like, what seems like centuries ago: Specifically, on May 20, 2014. Except at that time they were called “Multicultural Crayons” and didn’t really catch on…

Guess what? A full six years later, these babies are back, now under the “Colors of th World” brand.

Crayola’s “new” Colors of the World set features “hues representing over 40 global skin tones that authentically reflects the full spectrum of human complexions,” the company announced Thursday, May 21, 2029. The idea? “To advance inclusion within creativity,” says CEO Rich Wuerthele.

So, basically, as one of my Twitter followers said: “Rebrand, cuz racism be evergreen.”

Via: AP News

This entry was posted in Awkard homages, Marketing & Advertising, Racism, Research, Stupid propositions and tagged , , , . Bookmark the permalink.

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