And Now… Hispanic Shopping Centers!

First there was Hispanic cheese, then, a dark-skinned, dark-haired Jesus miraculously appeared in a Texas church, making local residents dub him Hispanic Jesus. So, it was only a matter of time before someone came up with –what else?– Hispanic Shopping Centers!

Yes, dear readers: a real-estate developer in Dallas has been cooking up a business in what he calls a “burgeoning niche.”

“The company’s Sierra Vista shopping center in Oak Cliff is its model. It was revamped in 2006 with bright colors, an Alamo-style facade and a new retail mix including a Carnival market, a Bank of America branch and a Melrose women’s clothing shop that appeals more to Hispanic consumers.”

… an Alamo-style facade? How come nobody ever thought of that before? And to think that all this time I have been shopping in non-Hispanic malls… Sigh.

Oh, and can somebody tell me what on earth is a Carnival market?

(Photo: Dallas Morning News)

Speaking of Hot, Latin Bodies…

QuePasa.com has launched a nation-wide search for 12 Latina models who will appear in the 2009 Latinas Illustrated calendar which promises to be hotter than Dr. Manny’s Latin Diet.

According to the company, casting call will be held in Los Angeles, Miami, San Diego and San Antonio.

I suggest they hurry, while these tomatillo-eating beauties still look their best. You never know when the transformation will begin!

Latinos are Hot & Sexy… Until We Move to the U.S.

Finally, somebody has come forward with a sound explanation of why I don’t look like my gorgeous self back in Mexico City like 20 years ago.

A new book by Dr. Manny Alvarez The Hot Latin Diet: The Fast Track Plan to a Bombshell Body, claims to have studied dozens of Latinos who have seen their gorgeous bodies turn into chubby, disgusting flabs as soon as they hit American soil.

Excerpt: Most families who immigrate from the Caribbean basin and other points of Latin America are fit and trim when they arrive in the United States; however, if you look at this same community three years later, they are usually overweight.”

To help counter such alarming trend, Dr. Manny includes in his book a series of recipes that include some “South American classics,” including avocados, garlic, tomatillos, cilantro, cinnamon and jalapeños…

Wait a second: I grew up eating lots of that stuff and -trust me- I am far from looking like the woman in the blue bikini.

Perhaps Dr. Manny can help further?

El Diario Misses the Mark with ‘Don Juan’ Comparison

On May 13, a 25-year-old man was arraigned in a New Jersey court for having sex with the corpse of a 92-year-old woman in a Teaneck morgue. The case, which is already too bizarre and sick to digest, was not only picked by El Diario La Prensa as its lead story on May 14, but headline writers got a little too creative: “Don Juan of the Morgue” was the phrasing of choice. (Click on the image to see a larger picture.)

Last time I checked, Don Juan, the unrepentant womanizer, had a weakness for the ladies… the living ones. In fact, his “thing” was more about seducing women than merely sticking it in, if you know what I mean…

Hispanic Upfronts II: ‘People’s’ Beautiful Fiesta

Daddy Yankee, who this year was awarded the “prestigious” Artist of the Year award by Harvard University, made a bunch of us forget our penas and hit the floor Wednesday night at People en Español’s Bellos party at Mansion. The reggaetonero took the opportunity to premiere Pose, the first official single from his new album Talento de Barrio: El Soundtrack, due to hit stores on July 15th.

Other highlights:

Lorena Rojas, whom you may or may not know, depending which Hispanic network you follow, was humble enough to remember this blogger, who shared the same crummy secondary school in Mexico City (Don’t tell anyone, but it was “La Secundaria 38, Josefa Ortíz de Domínguez, in the heart of la Colonia del Valle.) Her sister Mayra Rojas briefly dated my brother like a million years ago, when we were all very very young and silly… and in another planet.

–Univision’s news lady María Elena Salinas reminded this blogger that no matter how smart you are, you can still look very hot…

–On the other hand, Ninel Conde made me realize that, no matter how dumb or smart you are… if you have a good, solid pair of breasts you’ll be O.K. (What a bummer!)

Niurka Marcos and Ivvy Queen share the same manicurist… somebody really mean who hates their guts

Bárbara Bermudo showed up at the party holding hands with her eternal fiancé, Mario Andrés Moreno. And for the 50th time this decade said they are planning to get married and have a baby sometime, like soon. Very soon.

Dennise Oller, the former Univision newscast anchor and 5 time Emmy winner, was at hand and told us she is slated to appear weekly in a new television segment on Telemundo/Channel 47. Instead of doing the news, Oller will now be in charge of “A la mesa con Denisse,” a series of 5-minute segments that will air weekly on Wednesdays at 11:30am.

Ray Rodríguez, Univision’s COO, and Mike Rodríguez, Telemundo’s vp of sales and marketing, managed to stay away from each other most of the time, even duping some people into thinking they are not related… much less that they are brothers

El Gordo Raúl de Molina will soon have to think about re-naming his afternoon show with Lili Estefan, as he is now 60 pounds thinner. Shall we call the new program “El Flaco y la Más Flaca?” or maybe “El Nuevo y Renovado El Gordo y la Flaca” …Perhaps they will want to take a cue from the new, revamped Sábado Gigante and announce a major overhaul

–And speaking of thin people, I was glad to confirm that -following up on my report of one year ago– both TVP’s Manny Vidal and Univision’s Otto Padrón are still in good shape, looking hot and keeping the extra pounds at bay. Alex, however, was nowhere to be found.

–And last but certainly NOT least: this blogger ended the night with a perfect finale at romantic Pier 76…. Alas, not on some famous person’s million-dollar yacht, but at the West 38th Street tow pound, helping my friend Nicole Raymond rescue her car from the hands of very mean-looking people.

Ok you guys, I guess that’s it for now. I must go back and do some real sleeping writing.

Hispanic TV Upfronts: Sights and Sounds I

Last year I told readers of this blog I would strive to become a sort of ‘El Gordo y la Flaca’ of Hispanic marketing and advertising, bringing them some juicy gossip and fun facts surrounding this ever exciting market. Well, this week was upfronts week in Manhattan, and although some big networks decided not to hold traditional presentations, I still had my share of cocktails, parties and -of course- the always ultra chic, popular and star-studded People en Español Bellos bash.

Some highlights:

Still trying to figure out how to beat Univision in prime-time, Telemundo this week said it is working on a remake of El Clon, the successful Brazilian telenovela which it aired in 2002. Still my favorite upcoming project is Sin Tetas no Hay Paraíso, which NBC insists in translating as “Without Breasts There is no Paradise,” but from now on, I will call “No Tits No Glory.”

-Still trying to figure out how to continue its smashing ratings success among Hispanics, Univision said it is working on a revamped, reloaded, 360, all-new version of …. Sábado Gigante! Yep. The “new” show, coming to you this fall, is aptly named… El Nuevo Sábado Gigante… Qué más?

-And still trying to figure out what the hell is that it is supposed to do to compete with Univision and Telemundo, Azteca America decided not to hold an upfront this year. Instead, it opted for a series of client meetings around the country pitching its programming as proudly “Made in Mexico.” … Didn’t they proudly pitch a “Made in the U.S.” strategy last year? Ay caramba!

-MTVTr3s, for its part, couldn’t care less about Gigantic Saturdays or refried telenovelas. Instead, it rocked Tuesday night with an upfront presentation at Times Square’s B.B. King starring Don Omar sans Ms. Guerrido…

In the end, Univision managed to steal everybody’s thunder with a surprise -and very much appreciated- mini-concert by Shakira to close its presentation at Jazz Lincoln Center.

More to come… Stay tuned

Univision’s Chief Moonlights as a ‘Piragüero’

Joe Uva might not be fluent in Spanish (yet) but he certainly has a sense of humor and, unlike his predecessor, seems to enjoy the limelight and being onstage.

Joining the cast of In the Heights, Mr. Uva made his first appearance at the Univision upfront this week sporting a bata de piragüero and pitching -what else?- piragua sabor UVA.

(More upfront coverage to come… still trying to recover from all the partying work)

‘Habemus’ Latin on the Internet

If there is Latin music, Latin films and Latin entertainment, why not Latin Latin?

The Vatican today added a page in Latin on its venerable Web site, where visitors can read original manuscripts and other religious materials written in this lengua muerta.

(I just hope marketers will leave this one alone. You never know with these people rushing to take advantage of all-things Latin!)

This is NOT Your Regular Salchicha

I bet you didn’t know how to differentiate a regular sausage from one specifically made to prepare a hot dog.

Well, that is why Mexico’s Cremería y Salchichonería Cuadritos has come up with the one and only Salchicha hotdogkera, prepared and packed exclusively for your hot dog-preparation needs.

The hotdogkeras were last spotted in a Mexico City Wal-Mart, but we wonder if they will soon be welcome as members of the exclusive, Washington, DC-based National Hot Dog & Sausage Council of America

Photo: Begoña Lozano

Meet ‘La Prieta Faya’

In a recent interview with People magazine, retroacculturated Latina actress Eva Longoria recalled how, as the darkest of four sisters, she was constantly referred to as “La prieta faya” [sic], which then the magazine translates as “the ugly dark one.”

Either Mrs. Longoria’s family flunked Spanish in junior high (faya is not a real word; I want to believe she meant “fea”) or she actually said “fea” but People’s editors didn’t bother to have sister mag People en Español help with the spell check.

Either way, the whole thing looks very “faya” to me. And don’t get me started on the “dark ugly one” part. I will let that one for you to munch on.

Ay, ay, ay!

Does this Guy Strike you as a Mayor?

Not at all, says Mr. Rush Limbaugh, who upon meeting Antonio Villaraigosa thought he was a “shoeshine guy” or a secret service agent at best.

According to a Portfolio blogger, during an interview this week with -who else?- Fox News, the right-wing radio blabber commentator recounted his first meeting with Los Angeles Mayor Antonio Villaraigosa.

“I shook [Clinton’s] hand, he left, comes back [with] the mayor of Los Angeles,” he told listeners. “I thought it was a Secret Service agent, maybe a shoeshine guy. Turns out he gives me his card, I said, ‘Oh, my gosh, it’s the mayor of Los Angeles.'”

Mr. Villaraigosa is said to be considering a response to Mr. Limbaugh. So, while he makes up his mind, go ahead and help him find a good one:

“The first time I saw Mr. Limbaugh I thought… [Fill in the blank]”