Tag Archives: Cheetos

Eva Longoria to Direct Movie about Flamin’ Hot Cheetos. Yay!

Eva Longoria (aka this blogger’s favorite retroacculturated Latina) has landed the directing gig of movie about Richard Montanez, none other than the creator of the spicy Flamin’ Hot Cheetos snack. The Fox Searchlight biopic will tell the story of Montanez … Continue reading

Posted in Food, Latin celebrities, Marketing & Advertising, Mexico, Stupid propositions | Tagged , , , , , | Leave a comment

Does This Look Like Salsa to You?

In yet another sign that Hispanic-targeted advertising gets more creative every time, here is how Cheetos decided to pitch its new Cheetos Salsa Roja to Spanish-speaking Angelenos (which pretty much means all Angelenos.) (I guess only a “real” Latino will … Continue reading

Posted in Marketing & Advertising | Tagged , , , | 2 Comments