Eva Longoria to Direct Movie about Flamin’ Hot Cheetos. Yay!

Spicy snacks and Latinos in Hollywood? Count me in!

Eva Longoria (aka this blogger’s favorite retroacculturated Latina) has landed the directing gig of movie about Richard Montanez, none other than the creator of the spicy Flamin’ Hot Cheetos snack.

The Fox Searchlight biopic will tell the story of Montanez as he went from working as a janitor at Frito-Lay to achieve the American Dream (namely, to create a very spicy botana for the hungry masses.)

According to press reports, Montanez’ spicy creation was reportedly “inspired by the flavors of his community, helped revitalize the company and disrupted the food industry, creating a pop culture phenomenon that continues today.” Because, if there’s something Latinos (especially Mexicans) are good at is at spicing up the lives of others.

Say what you will about Mrs. Longoria or Cheetos. I’m all up for spicy and more Latinos (retroacculturated or not) in Hollywood.

Via: CNN

This entry was posted in Food, Latin celebrities, Marketing & Advertising, Mexico, Stupid propositions and tagged , , , , , . Bookmark the permalink.

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