What Took Them so Long? Ubisoft Preps Summer Launch of ‘Call of Juárez: The Cartel’

What do you do upon learning that more than 6,000 people have died in drug-related violence en Ciudad Juárez in only one year?

If you are MAC-Rodarte, you launch a line up of make-up. And if you are a U.S.-based videogame developer you launch a game.

That is exactly what Ubisoft Entertainment will be doing this summer, when it is set to release Call of Juarez: The Cartel, an “exciting” adventure that engages users to:

“Embark on a bloody road trip from Los Angeles to Juárez, Mexico […] immersing yourself in a gritty plot with interesting characters and a wide variety of game play options.”

Yeah, that sounds like fun… morons!